Workwear Column Future trends
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The Professional Clothing Industry Association Worldwide (PCIAW) was established to support our members and educate the industry, so we are delighted to share with Printwear & Promotion our insights into the direction of professional clothing and what trends businesses need to be aware of.
Impacts of geo-politics on uniform supply chains One of the biggest things which will impact the professional clothing market in the immediate future is international legislation which aims to combat greenwashing and promote the use of recycled materials. In the European Union, the EU parliament is currently working to implement the EU Strategy for Sustainable and Circular Textiles, which will result in more rigorous fact-based standards for sustainability claims and potentially mandate that apparel must use some portion of recycled materials. Using recycled thread in stitching and embroidery is one of the ways garment manufacturers are making their products more circular, and we can expect the range of recycled products to increase over time.
Another factor affecting professional clothing is global instability,
| 44 | March 2024 PCIAW hosts an annual Summit & Awards
destabilising the textile supply chain. In 2023 intensified global conflict and more severe weather caused by climate change affected key production regions such as Eastern Europe, The Mediterranean, and Asia. Many businesses within the professional clothing industry are addressing heightened risk by looking at alternative multishore and onshore solutions for their supply chain, with much success in countries like Portugal, Tunisia, and the Balkans, which are regions with a rich history of textile production.
Design trends and decoration innovation
Regarding changing design principles in workwear and uniform, the key change PCIAW has noticed is a more focused and considered approach to branding and aesthetic, ranging from stylish safety boots to comfortable hi-vis hoodies and even cut-resistant polo shirts that are identical to retail examples.
End users report that employees who
have a positive relationship with their clothing are more likely to look after their equipment and wear it regularly, ensuring greater compliance with health and safety standards and company policy. Industry leading safety brands like JCB, Mascott and GORE-TEX are leaning heavily into the identity and attraction of their brand in product aesthetics, featuring their logos prominently on items and collaborating with fashion and sportswear brands to grow their desirability. An opportunity for garment decorators to show their innovation is removable branding, as garment security is currently an active issue in workwear. Companies are concerned that end-of-life garments with their logo are not being dismantled effectively, allowing anybody to steal a garment and impersonate an employee. Aside from security, these solutions are also useful in simplifying garment dismantling during recycling. Some innovative decorators
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Jamie Stokes, content writer for The Professional Clothing Industry Association Worldwide, outlines some of the latest trends in the professional clothing sphere.
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