Industry News
Daiber brands to unify A
ll products in the James & Nicholson and Myrtle Beach portfolios will now be consolidated into one under the new brand of Daiber.
This means that all new products and any restocked items from the beginning of the year will bear the Daiber label. With this move, the long-established company is committing to a clear, unifi ed brand identity while maintaining its proven range of products and services. The products will remain the same, as will the comprehensive services from expert consultation to product refi nement. The only change will be the brand label.
Kai Gminder, who runs the company in the fourth generation of the family together with Christof Kunze, said: “At Daiber, we have a success story that spans over 100 years and is deeply rooted in strong values. With our new appearance, we are reinforcing what the name Daiber has always stood for at its core and what our customers can expect from us: high quality and production standards, versatility and, above all, service orientation – now unifi ed under the brand name Daiber.” The aim of the brand transition
James & Nicholson and Mrytle Beach are consolidated into one
to Daiber is to sustainably reduce complexity in global production, logistics, retail and sales while sharpening the brand identity. By consciously placing Daiber at the forefront and using its corporate name as the product brand, Daiber is establishing the connection between its solutions and its company, as well as its heritage as a service provider. This way, the corporate fashion manufacturer enables its customers
Siser launches the Universal Cutter Stand T
hose seeking an elegant stand for their Romeo, Juliet, or other craft cutter up to 24in now have a premium option with the new Universal Cutter Stand by Siser.
Meticulously designed for both functionality and minimalism, the Universal Cutter Stand seamlessly integrates into any craft room. Unlike more complex pieces of furniture, the Universal Cutter Stand is assembled completely tool-free without a nail, screw, or washer in sight. Once fully built, this stand feels sturdy, yet lightweight for easy manoeuvrability.
Yoann Giorsetti, managing director at Siser North America, said: “Our goal with this product was to enhance the overall creating experience for all crafters – no matter which machine they use. “With the Universal Cutter Stand, we believe we’ve not only met but surpassed our own expectations.”
Furthermore, the Universal Cutter Stand
www.printwearandpromotion.co.uk
emphasises Siser’s commitment to ingenuity and sustainability. Manufactured from a single sheet of recycled wood fi bres and post-industrial wood waste, the Universal Cutter Stand relies on fewer virgin resources than similar products while retaining the high quality that customers have come to expect from the Siser brand. Additionally, excess material from the creation of the Universal Cutter Stand has been repurposed into an accessory holder and three material roll holders – all of which are included with every purchase.
The Universal Cutter Stand
to better identify with the brand and simplifi es the customer approach for its partners.
Managing director, Christof Kunze, added: “Our sales strategy remains unaffected by the brand transition. We will continue to rely on our long-standing partners rather than addressing end customers directly. Together with our partners, we create expressive textile solutions that foster identity.”
The BPMA
introduces fresh look for 2025
O
n Monday, January 13, the British Promotional Merchandise Association unveiled its new branding. 2025 sees the BPMA proudly celebrate 60 years and to mark this milestone has undertaken a rebrand to include a refreshed logo and a cutting-edge website. The upgraded website will serve as a hub of innovation and knowledge, featuring the latest tools, resources, and insights to support our members’ success. In addition, the BPMA Education Platform also has a new look, reflecting the association’s ongoing commitment to learning and professional development.
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