Industry News
AS Colour expands into Europe A
S Colour has opened a Netherlands warehouse to cater for an increase in demand on the continent following Brexit.
The 6,000sq m warehouse, which is situated 20km outside of Amsterdam, brings a number of advantages, including; faster delivers, no import and lower freight costs.
AS Colour now enters Europe with thousands of SKUs across hundreds of premium styles ready to order. With AS Colour seeing a heavy demand for sustainable, premium blanks since Brexit, the new warehouse and showroom fills
The new warehouse in the Netherlands
the gap for creators, decorators, and makers of today.
AS Colour is a New Zealand brand
Kornit Digital welcomes new general manager for the DACH and Benelux regions
P
eter Alderath has been appointed as Kornit Digital’s general manager for the DACH and Benelux regions. Mr Alderath’s extensive industry expertise and leadership acumen will be instrumental in driving Kornit’s growth and strengthening its market presence in these key European regions. He brings over 25 years of experience in the digital print and technology industries, with a focus on delivering customer-centric solutions and fostering strategic partnerships.
As general manager for DACH and Peter Alderath
Benelux, Mr Alderath will spearhead Kornit’s efforts to support its customers, expand its market share, and promote the adoption of Kornit’s innovative, sustainable solutions across the region. Mr Alderath said: “It is an honour to join Kornit Digital, a company that is redefining the textile and fashion industries through innovation and sustainability. “I am excited to work closely with our customers and partners in the DACH and Benelux regions to drive growth and deliver value while championing Kornit’s vision for on-demand, digital production.” Guy Yaniv, president Europe, added: “The DACH and Benelux regions represent a vital market for Kornit Digital, and Peter’s appointment underscores our commitment to growth and customer success in the area.
“With his extensive experience and strategic mindset, Peter is uniquely positioned to lead our efforts in delivering cutting-edge solutions to this important region.
“We warmly welcome him to the Kornit Digital team.”
With Mr Alderath’s leadership, Kornit Digital aims to accelerate the adoption of its technologies, enabling creators, brands, and manufacturers to embrace sustainable, agile production processes in these regions and beyond.
| 12 | February 2025
and first opened for business in the UK in 2018. The brand prides itself on the three Fs of fit, finish and fabric.
The Outdoors Company joins the Belgian Association of Promotional Products
T
he Outdoors Company has officially become a member of The Belgian Association of Promotional Products. This strategic move comes as the company continues to expand its operations, further solidifying its commitment to providing high-quality products to the corporate sector. The Outdoors Company operates a dedicated warehouse in The Netherlands, ensuring efficient service and fast delivery. Tanja Read, EU business development manager, said: “We are thrilled to be joining BAPP as we continue to grow our presence in Europe.
“This partnership aligns with our ongoing efforts to deliver exceptional outdoor and lifestyle products to the corporate sector while upholding the highest standards of professionalism and service.” The BAPP serves as a key industry body, focused on the professionalisation, promotion, and defence of the product media sector. Membership is exclusive to experienced, reputable professionals, and is a testament to The Outdoors Company’s established presence and credibility within the promotional products industry.
www.printwearandpromotion.co.uk
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