Cover Story


Softer is the new soft Dear Printer,


O


ur classic Ultra Cotton 2000 and Heavy Blend 5000 T shirt families are about to get even softer. Using a new and unique Soft Cotton Technology, the shirts will now feel softer to the skin and have improved printability qualities. Emma Budzisz, vice-president of marketing at Gildan Activewear, explains: “Our 2000 and 5000 T shirts are already a smart choice, thanks to their highly printable fabric, classic fit, and affordable price point. They are industry legends that are tried and true, and now we’ve turned them into something even better.


“With this update, Gildan will become an even smarter choice for decorators and customers alike.”


The 2000 and 5000 are made using US cotton, which Gildan re-engineers from the yarn through to the finishing process, enhancing the fabric’s softness. The updated styles will make their official UK debut at Printwear & Promotion LIVE!, one of the leading trade shows in the decorated apparel space, where Gildan will have a dedicated stand.


Visitors will have the opportunity to experience the new T shirts firsthand – so don’t miss out!


Gildan is excited to introduce its newest breakthrough in soft cotton technology, making the classic Gildan 2000 and 5000 families you know and love softer than ever.


Heavy Blend 5000


Ultra Cotton 2000 Learn more at www.gildan.com | 20 | February 2025 www.printwearandpromotion.co.uk


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