Park News
Park News
Park World News in association with
www.parkworld-online.com
tel Transylvania attraction opens Dream Island Park, Moscow D
CmdCentr launches at Merlin Entertainments theme parks
ion of the upcoming release ansylvania: Transformania, hapter of the $1.3 billion film
m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania
ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream
igital operations platform CmdCentr (formally Cmd-Ctr) has launched at four Merlin Entertainments run theme parks across the world, enabling live data insights that will increase efficiency and the quality of visitor experience.
Following successful launches in 2020 at Paultons Park and LEGOLAND Windsor Resort in 2021, CmdCentr has now been rolled out to LEGOLAND New York Resort, the new Peppa Pig Theme Park in Florida, LEGOLAND Korea Resort and established UK-based theme park Thorpe Park Resort.
The CmdCentr digital platform comprises various modules, each providing enhanced efficiency and instant oversight for park operations managers. The replacement of manual or disconnected processes allows for operations problems to be resolved in the moment and the system gives live data insights at the click of a button.
Since implementing the software in 2021, LEGOLAND®
increase in ride capacity of 10%. Windsor Resort, UK, has seen an
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
“As soon as this opportunity came up to switch to CmdCentr, we jumped at it,” said Dan Whybrow, head of rides & compliance at Thorpe Park. “For us, getting live, automated data means that if a ride isn’t performing, then we can resolve it there and then. Previously we wouldn’t have had access to that information until the end of the day, when it’s too late.”
Jimmy Boyadjis, senior manager of attractions at LEGOLAND New York Resort, added: “We now see every single number everyone puts in, every single hour. That’s not something we saw last year at all. We can immediately congratulate well done behaviour and coach aspects for improvement very quickly.”
The four launches come at a time when the amusement parks global market is expected to grow by 22% by 2026 – with much of this growth attributed to operations refinement and restructure. Matt Clarke, director of First Option Software UK – creators of CmdCentr, said: “As we’ve seen with our previous launches, there’s an increasing desire from theme parks to make their operations work smarter. Park management recognises that operations efficiency is key to growth and success.” Adrian Thompson, head of continuous improvement – US Resorts at Merlin Entertainments, added: “Our operators have access to better
20
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
Tornado Springs opens
real-time data which means they can make more informed decisions about what they’re doing throughout the day.
“We want to be out in the park, we want to be driving the guest experience, we want to make sure that our guests are having the best possible time. Having operations data at our fingertips with CmdCentr means that we can do that.”
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
SUMMER PART 4 2022
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