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Park News


Park World News in association with


rkworld-online.c


Disney plans to deliver personalised experiences


D


isney CEO Bob Chapek has revealed that fans’ viewing habits on Disney Plus could be used to influence their experiences at Disney’s parks - and vice versa.


Speaking at The Wall Street Journal’s Tech Live conference, Chapek explained how Disney is working on a way to tailor customer experiences based on their interactions with its parks, experiences and products division, and its media, content and streaming division.


Chapek stated: “If you’re on Disney Plus, we should be aware - assuming you give us the permission to have that awareness - of what happened, what you experienced, what you liked the last time you visited a park. And, vice versa, when you’re in a park, we should know what your viewing habits are on Disney Plus.”


Using the Pirates of the Caribbean ride as an example, Chapek explained the idea that Disney would be able to track that a visitor went on that particular ride at one of its parks and could then use that as a way to curate the content seen by them on Disney Plus. Chapek said the viewing platform would be able to provide “special programming tailored to Pirates of the Caribbean that would be unique to people like you that is personalised towards your preferences”.


As for when the project will become a reality, Chapek provided no specific timeline but confirmed: “We’re putting the arms and legs on it right now inside our own technical groups.”


Disney’s plans to deliver a united experience across its streaming service and its parks are part of its ultimate aim to provide a ‘next-generation storytelling’ experience.


Intamin coaster launches go vertical


Following the opening of The Storm Coaster at Dubai Hills Mall, Intamin’s LSM is going vertical and the feature has now been made available for all of Intamin’s LSM Coasters.


With one of the market’s strongest LSM launches, roller coaster riders can now be propelled towards the sky with powerful linear synchronous motors. Intamin commented: “Were you ever bored with a standard vertical lift and


wanted something more? We did! This is one of the reasons why we came up with the Vertical Launch Coaster. This launch uses Intamin’s proven LSM launch system, now adapted for vertical launches.


“This state-of-the-art system allows for vertical launches up to high speeds and accelerations, customisable to your preferences and site requirements. This guarantees an exhilarating sensation, leaving your riders breathless and allowing for new creative possibilities in ride layout designs.


“Not only can you now gain height quickly in locations where space is tight, you can also launch straight into your ride elements! The innovative anti-rollback system guarantees maximum safety and a smooth evacuation process in case of emergency, bringing the train smoothly and safely back to a stop.” One of the first Intamin vertical launch coasters, The Storm Coaster, was recently unveiled in Dubai. It uses Intamin’s most powerful launch drive system to power an exhilarating 50-metre vertical launch. The Storm Coaster features 670 metres of track in total and reaches top speed of 77 km/h, thrilling riders with airtime, speed fluctuations, a sudden drop, and unexpected acceleration.


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NOVEMBER/DECEMBER 2022


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