www.parkworld-online.com
Industry Insider
needs. Initiatives like WXO, for example, aim to connect, support, and grow the experience economy by exploring ways to innovate within this immersive ecosystem - not only to boost profitability but also to create positive impacts on people and the planet. On our end, we are actively developing our technology to keep pace with
this evolution, enhancing our wireless solutions to allow visitors to interact seamlessly and freely with the stories being told.
MB: Dark rides seem to be only growing in popularity. Why do you think that is? SB: As guests increasingly seek experiences that allow them to fully immerse and become part of the story, dark rides are ideally suited to meet this demand. They bring together storytelling and immersion, drawing visitors into deeply narrative-driven worlds. With recent technological advances, dark rides can now create magical environments where media and decor blend naturally, making the experience feel almost otherworldly. By offering personalized, story-driven adventures, dark rides have become must-try attractions, delivering not just excitement but lasting memories. And unlike many other immersive attractions, they uniquely balance personalization with efficiency, maintaining high guest throughput through controlled flow.
MB: think have been your key developments in 2024? SB: In response to client and guest expectations, we have upgraded our technology to include new features such as wireless functionality, enhanced fluidity, and the capacity to support more participants simultaneously. Our focus has been on creating tools and solutions that immerse guests in the story, enabling them to make choices that shape the experience and enhance their sense of being part of the adventure.
gameplay mechanics, and carefully analyzed market needs and visitor behavior. Our new concepts and gameplay features are designed to resonate deeply with guests, thanks to early-stage prototyping and close collaboration with designers. This process led us to develop interactive technology like showcase at IAAPA Expo. As interest grows in interactive experiences that go beyond traditional
engagement, wanting to feel genuinely part of the journey. Interactivity is the key to creating this connection, bringing stories to life in ways that leave lasting impressions.
NOVEMBER/DECEMBER 2024
23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
