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www.parkworld-online.com Eventually, they may become good enough to impress with Instagram or


TikTok-worthy tricks. Yes, social media content is another perk that comes with surf attractions. Even if guests do not live close to a surf facility, there are many who will


seek out surf venues when they travel so they can practice. Royal Caribbean Cruises, for example, understands this appeal and already has at least one  Similarly, the availability of surf helps to extend the length of stay in hotels


and resorts or at water parks as guests wait for their sessions or book multiple sessions. And they do not come alone; they bring their friends and family to enjoy everything else the venue has to offer. As teens are especially drawn to surf, parents often choose a place to stay or play because a FlowRider is available as an amenity or attraction.


Three Tiers of Revenue Generation There is so much more to artificial surf than the actual surfing part. It is a high-energy anchor for dining, socializing, events, retail, and more. The tiers of ROI are best demonstrated by an Endless Surf lagoon. The first tier is the surf pool itself. With advanced, customizable wave


technology, Endless Surf is able to offer surf sessions, surf lessons, and competition events, all with different skill levels. The next tier is the authentic beach atmosphere that surrounds the wave,


where guests and spectators spend their time, enjoying food, beverage, and potentially other live activities and entertainment beyond surfing. 


 session and lesson bookings, the park offers a surf academy to train coaches, a restaurant with catering services, and conference space. In fact, the park    France. The third tier leverages the additional real estate that surrounds the surf


 surf can be used as an incentive for residential and commercial tenants, much like a waterfront district. A mixed-use development with Endless Surf is already 


Drive a Sense of Community  special. The drive to take on a challenging sport, the respect for water, and a shared passion are what makes surfers bond. FlowRider, for example, has a cult-like following, with devoted flowboarders


competing in FLOW Tour events that take place every year in different  As inland surf becomes more and more available, the sport will enhance


more communities, serve as a social gathering point, and encourage an  operate FlowRiders in their aquatic facilities. 


    


 


For more about inland surf and the different venue types, go to https://www.whitewaterwest.com/surf-roi.


WhiteWater


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