Park News
Park World News in association with
Elvis is back! B
ritish immersive entertainment pioneer, Layered Reality, has announced that it is bringing the ultimate Elvis Presley
experience to London with the launch of Elvis Evolution in May 2025. Tickets will be on sale at 11am on Friday 25 October 2024 - with organisers stating that no dynamic pricing tools will be in place to avoid any disappointment amongst fans who have waited long enough to see their hero. Taking place at the brand new Immerse LDN
site at London Excel Waterfront, Elvis Evolution is a high-energy, high-tech homage that promises to be an unforgettable night, where fans will get sounds and even smells of his life and career. The experience centres on Elvis' iconic '68 special performance that captures the drama and triumph You will hear the spirituals in the crop fields of
Tupelo, the Blues of Beale Street, Memphis, the residency. Elvis Evolution will use cutting-edge
technology and generative AI to deliver intimate moments that offer an insight into the man behind the myth. Layered Reality has crafted an extraordinary,
rise to fame with unforgettable moments that shaped music history. Through a groundbreaking partnership with Elvis Presley Enterprises and
Bandai Namco drives cashless London launch B
andai Namco Amusement Europe has secured a partnership with Swingers, the crazy golf club, following the successful introduction of cashless carnival-style redemption games at their West End location.
Swingers, the competitive socialising brand which has five sites across London, Las Vegas, New York and Washington DC, has introduced more than 30 games such as Skeeball, Whack-a-Mole, Ring leading cashless payment system, along with a lively line-up of themed cocktails and delicious street food.
Bandai Namco has installed 38 readers, two Point of Service terminals with redemption and two self-service kiosks. As part of the Embed system,
across its sales terminals and has a deal in place for Bandai Namco to service its games. A redemption shop has also been set up to provide both Swingers branded merchandise along with a Prize Division.
This collaboration demonstrates the trusted position of Bandai Namco as a full-service solution provider in the location-based entertainment ecosystem, with timeless appeal to a broad spectrum of players. Trevor Sutton, Complete Solutions Business Director thrilled to be involved in the launch of this creative new Carnival concept by Swingers, the crazy golf club. By providing the award-winning Embed delivering on our strategy to be the preferred one-
Matt Grech-Smith, co-CEO at Swingers, said: funfair-inspired experience has enabled us to take this ambitious project from idea to reality. From the drawing board to delivery, the journey has been
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Authentic Brands Group, the custodians of the Elvis Presley estate, Layered Reality has been granted of the art technology to bring the musical icon to life. This experience will be a life-affirming
110-minute journey which lets you walk in the shoes of an icon, taking you through his life story and seminal performances. Prepare to be as Elvis Evolution immerses you in the sights and sounds that defined a generation. You will witness never seen before, using brand new treatments and cutting-edge technology to digitally enhance some of the most breathtaking performances of all time.
Tom Chiarella appointed as President of OCTO’s Executive Board
Tom Chiarella, Executive Vice President and Head of Product at Gateway Ticketing Systems, has been named President of the Executive Board at OCTO, a non-profit dedicated to revolutionizing connectivity standards in the travel sector through its open-source API. my executive board service with the OCTO organization as president, supported by an incredible board of directors with diverse industry experience. has grown in membership, published additional capabilities, and seen an increase in adoption of the OCTO specification. As we look forward to the year ahead, we will increase our engagement with existing and new members, launch additional best-of-industry capabilities, and expand the reach and Joining him on the executive committee are Oskar Bruening from Peek as Vice President, Caitlin Montgomery from 360 Chicago as Treasurer, and Carrie Keplinger from Elevate The Experience as Executive Director. With over
150 employees worldwide,
Gateway recently showcased its advanced ticketing solutions at IAAPA Expo Europe.
NOVEMBER/DECEMBER 2024
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