www.parkworld-online.com
Hello Park
their stay. This mechanic helps to: • A short video at the park entrance clearly demonstrates the concept and grabs main features and offers the first interactive action: creating an avatar.
• Create an emotional bond between the child and the park through avatar
• Boost sales: The initial tests by raising the purchases.
collection, it is evident that out of all the avatars visitors end up purchasing tickets to the park.
Quest Portal and In-Park Game Economy One of the key features of the Avatar Park 2.0 concept is a carefully designed in-park game economy using its currency, Hello+. By completing various quests and missions throughout the park, children earn Hello+ points, which they can spend on virtual accessories, costumes, or even digital pets for their avatars. Already, kids are completing thousands of quests
in the game and eagerly purchasing costumes inspired by popular trends. This dynamic gaming environment helps us achieve vital business and marketing goals: • Increase guest engagement: Time spent in the park can stretch to four hours or more.
• Boost the percentage and frequency of repeat visits: Achieved through regular expanded avatar customization options.
• In one of the first parks to implement Avatar Park 2.0, the statistics showed:
• In the first few months, children created almost 10 000 avatars, which accounts for
• game tasks on their first attempt and earned
the maximum number of points. While the kids were busy with quests, parents comfortably spent time in the restaurant, increasing the average check.
• More than 786,400 Hello+ points were earned, an effective marketing tool that motivates children to return, level up their digital avatars, and unlock new worlds. This mechanic increases both engagement and repeat visits.
• The average check increased by 15%, primarily driven by the restaurant segment. As guests spent more time in the park, they placed additional orders.
Repeat visits average time between visits decreased from 90 days to 60.
What’s New for Hello Park Guests in 2025? Over the coming year, we will continue to develop thematic storylines with unique narratives, graphics, and quests. Among the upcoming new features: • Space Adventure: By partially integrating educational content, we are expanding group visits.
•
Content Updates: two more themed updates, adding fresh missions and quests to entice guests to return.
• Hello+ Mobile App: This will keep us connected with our audience outside the park, sustain interest in the game, and draw guests to Hello Park events.
• The Hello Park Mascot: a vibrant character who will become the more recognizable and strengthening its positioning. And our little visitors will get a different universes.
The Hello Park Formula for Success versatile tool for engaging audiences and deeply cutting-edge technology, a well-crafted narrative, unique environment that guests will want to revisit development.
31st
MAY 2025
27
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