FEC Special
www.parkworld-online.com
Frontgrid: taking location- based flying to new heights
F
rontgrid have made a name for themselves as pioneers of sensational flying attractions.
under canopy flying experience, have been in market since 2017, and now have installations in 15 countries around the world and counting. These include a presence in North America,
Europe, the Middle East and Asia, with recent openings in 2023 and 2024 in Butlins, UK; Sparkx, Belgium; Atlantis Wave Garden, Dubai; Hupalupa, Turkey; Whoopi Land, Kuwait; and the Infantry Museum; Georgia. Now, Frontgrid is set to launch a new range
of sensational flying experiences. Matt Wells, store, saying to expect nothing short of mythical creatures, helicopters, and spaceships.
pioneer pushing the boundaries of adventure and Frontgrid coined the term for the entertainment
creating a category of flying adventures in urban environments. Being able to customise both the creative
theming of the ride and the content itself and make it relevant to the destination the attraction is located in, creates a higher perceived value. As
Matt Wells
Tammy Owens
Frontgrid have seen in their attractions such as Fly Snowdonia, in the UK and Fly Bangkok, at the Mahannakhon Tower in Thailand. This gives venues the chance to add something new and innovative to their offering. Business Development Director and Producer
products, you can explore any kind of environment by flying over it in different types of flying machines.
adventurous, or explorational. They can tell stories and can even take people on an experience Their new product range can also be customised
with trigger controls to enable flyers to interact further with the content as well as being modular so that you can easily creatively retheme and refresh your experience. Their original product, ParadropVR Rize, is
a solo transformational experience, exploring landscapes as diverse as the desert, mountains, the city, and even outer space.
that we want participants to be the hero of their own journey. Rather than offering a ride that is on rails and only takes you down one route. In all our attractions you can choose to swoop down and explore the environment on your own terms, race
In 2022, Frontgrid launched a complimenting
model of ParadropVR Rize, called ParadropVR Pod. It is more compact, can work on an unattended operation model and has zeroed in on the gamification elements. The hardware is multiplayer and riders scores are featured both on an online personal flying log and global league. Participants collect points, awards, and achievements, driving repeat play and meeting the growing (and profitable) competitive socialising trend. Frontgrid is on a mission to give flight to the
spirit of adventure, enabling people to explore in a way that they have never been able to before.
brief, or capitalise on our original ParadropVR games.
visual and sensory content.
recognised by winning awards in the entertainment and leisure, retail, and VR industries as well as for some of the work it has done in edutainment supporting green initiatives. The sky is no limit, and we have plenty of other innovations waiting for
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MAY 2024
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