IAAPA Latin America
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addressed such as: Technological Trends in the creation of experiences, Inspiration for leadership, Architecture of the senses, Shopping centers and entertainment, Components of theming and a cultural experience as an attraction, among others.
COLOMBIA IN FIGURES During the IAPPA Latin America Meeting, it was confirmed that the countries that lead the sector in the region are Brazil and Mexico, where investments do not stop, followed by Colombia.
Association of Attractions and Amusement Parks (ACOLAP) reported that the union brings together 50 percent of the companies in the sector and has 120 members who together operate more than 240 establishments, located throughout the country.
Vanegas, stated that after a very productive 2022, the previous year the parks only increased their sales by 10 percent, which means a reduction in the dynamics that the sector brought after the pandemic and a contraction in demand, attributed to the economic crisis that the country is experiencing. Vanegas stated that, according to the most recent studies, in Colombia,
about 19 million visitors annually attend theme parks, water parks, bioparks, more than 30,000 employees, the most of whom are young people who have their first job. Among the most important achievements of ACOLAP during 2023 are
the 100 parks that achieved the Safe Seal, and the training of more than 60 Colombian technicians, thanks to the alliance with AIMS, an entity that certified them in best practices.
HACIENDA NÁPOLES THEME PARK for the 700 participants to learn in situ the characteristics of the operation of pole for the entire region, with a proposal based on environmental, cultural, knowledge and recreation concepts.
a hacienda owned by one of the most heartless drug traffickers was transformed into a place of entertainment, in which the dynamic of
Togobanxote is the new slide in Xplor, the Xcaret park, and considered “unique in the world”. It is a 5-in-1 attraction, located in the middle of the jungle, where visitors descend 41 meters high during a 320-meter route.
Jakob Whal, CEO of IAAPA; Luciana Periales, second vice president of the Board of Directors, and Paulina Reyes, vice president and Executive Director of IAAPA for Latin America, installed the meeting organized by the Global Association for the Attractions Industry and the Colombian Association of Attractions and Amusement Parks (ACOLAP), which brought together more than 700 industry leaders in Latin America.
incorporating a new attraction every three months has been maintained.
The participants of the IAAPA meeting had the opportunity to see the
facilities of the new park that is under construction, called Congo Park, mechanical attractions, themed spaces and figures to large scale, up to 24 meters high. The park's directors indicated that they receive 1 million 200 thousand
visitors annually, and they estimate that, with the entry into service of Congo, the number of guests will reach 1.5 million people. Likewise, they revealed that they serve an approximate capacity of 18,500 visitors daily. They also the negative connotation that the place had, enhancing the values of society, and having become the largest employer in the region, with the social benefits that this implies.
EXHIBITOR STORIES More than a hundred industry suppliers participated in the 2024 version of trends: family entertainment centers, as well as adventure and water parks. Park World spoke with some of them.
referred to technology as a component of water parks. In her opinion, technological resources have two objectives, one in the
field of pre-experience, that is, before going to the park. In this sense, establishments can get to know their guests, even when they make their reservations, to turn the experience into something personalised, and start a the role of technology during the visit contributes, from avoiding long lines to access attractions to encouraging employees to greet visitors by name.
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MAY 2024
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