Ride Update


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Ghost Boat


When Multimedia Innovation Meets an Iconic Fright Attraction


M


oment Factory is stepping into the world of scare attractions with an innovative collaboration on Ghost


Boat in Wisconsin. The after-dark experience undergoes a major multimedia transformation, intensifying the journey for both new and returning guests. Drawing on its expertise in creating outdoor


multimedia environments, the studio joined forces with Dells Boat Tours to reinvent the almost 20-year-old fright attraction, featuring an upriver boat cruise followed by an immersive walk- through Cold-Water Canyon. Leveraging the imposing and unsettling natural


setting, immersive storytelling, and live actors, the experience takes visitors on a terrifying


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journey along a 1.5 km path through a haunted canyon filled with evil forces. An impressive blend  dynamic lighting, chilling video projections,   heightened emotions, fuelled by unpredictable moments at every turn. "At its core, Ghost Boat pairs powerful scares


with the dramatic atmosphere of a prehistoric  the same could be said for our collaboration with Moment Factory. Two teams, pooling their creative vision, applying their technical and  attitude to every challenge we faced. Together,


 completely reinvented and intensified it, creating  else." – Emil Bertalot, Communications Director, Dells Boat Tours "Collaborating on the Ghost Boat Tour was


an absolute thrill for Moment Factory. When the Dells team introduced us to the Canyon and their   setting combined with immersive storytelling made the perfect playground for us. Multimedia  sensations, build tension, and turn spaces into living nightmares." – Virginie Valastro, Producer, Moment Factory


JUNE 2025


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