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Tom Anstey on AI


 


Battaille explains how AI can help the creative process without removing the crucial human element that is the foundation for every brilliant idea. 


process but using AI to create an experience by itself  be some really cool things when we look at how AI can be used to interact with people. But how we are really going to use the technology as an industry is something that will be very interesting to see over  


 the evolution mirrors past industry shifts. 


Massimiliano Freddi


Enhanced experience One company using AI within its systems is BoldMove Nation, which utilised autonomous agents in the creation of its Smash & Reload dark ride, which debuted at French theme park and zoo Le Pal in 2023 and sees riders shoot on-screen targets as they compete to win the most points. In this format, cartoon mushrooms on screen


are programmed to make their reactions less predictable, meaning that a person interacting with the game would not be able to know exactly how they were going to play, because the on-screen characters are adapting to their actions. 


gradually evolve into something that could be called  


actions, but the ride will gradually acquire what we  reactions and actions that start revolving around  of the experience they bring are just the beginning of a longer-term evolution. 


 which have repeat visits in mind to subtly enrich the visitor experience. Using AI, we can say the experience is unlimited in playability, you can never   


term value in AI being the potential to recognise and   to understand the customer and repeat visitors,


JUNE 2025


  technologies such as Maya (the animating software)  


   your work, you can develop a lot of concepts quickly 


the first major operators to announce its use of the technology in this way. In a first for the region, Miral has also launched an AI-powered generative customer-facing service with Microsoft. 


 guidance and information to customers visiting Yas   obtain detailed information and personalised recommendations - from event schedules to family-  guests to a human agent. 


   Making its way to Yas Island soon with its first


 attractions mountain, Disney is taking elements of AI and machine learning and applying it to much of what they do. 


 technology as a game-changer. 


that our company has ever seen, including its ability to enhance and enable consumers to access,  


BoldMove Nation's Smash & Reload


Big thinking From the very bottom to the top of the mountain, AI will affect everyone without exception. A recent  contribute US$15.7tn to the global economy by 2030. A staggering figure, of this total, US$6.6tn will be generated from increased productivity,   


to analyse queue lengths and rider throughput in real time, allowing operators to dynamically respond to crowd flow challenges and improve guest satisfaction. Using cameras, the technology works out how many people are riding an attraction and how many people are in line. As such, staff can take action in the moment based on live statistics to enhance the visitor experience and act to cut down queue lines. 


transform how it designs its theme parks - one of


  Of course, being in the spotlight, Disney knows if it


is to utilise AI, it has to do things the right way - as a tool to benefit its creators rather than one to replace them. In its parks, it is already planning to use the technology to enhance the robotic characters in its theme parks to make them more lifelike. 


  incredibly important. Second, that our creators are being respected, and last, that our customers are being considered and valued, particularly as this  So is AI, as Bob Rogers put it, a tiger? Is it going


  and more seeking to evolve it and bring it firmly into  like all great technologies, AI is a tool that thrives when the right person understands how to get the best out of it. How it will be used is up to operators; how it will change your world is up to you.


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