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Industry Insider


Europa Park - Mini Golf


Homestead - Mini Golf & High Ropes


Just before Greenspan, I spent a few years at a leading digital marketing


agency, which sharpened my strategic thinking. And then the Greenspan opportunity came along, and it felt like the stars had aligned. A company that builds immersive, playful, beautifully themed environments; mini golf, adventure play, interactive trails was looking for someone with my mix of marketing, experience design, and storytelling instincts? Total no-brainer. 


 honestly the most exciting role to date.


Matt: How has the first half of 2025 treated Greenspan? What have been the big activities for you in the last 6 months? Stevie: the back of what was a record year for us in 2024. The momentum has just kept building. 


  packed with colour, character, and little surprises around every turn. It was a  


    with a fully integrated autoscoring and gamification system. Upon opening,   it.





  involved in.


Matt: Stevie:   more dynamic than we were even a decade ago so naturally, each department has its own priorities. From a marketing perspective, one of the big focuses for us this year is


structure; really tightening up how we present ourselves externally, making  


JUNE 2025 Revel & Roll West - Puttify


immersive themed environments, interactive play trails, and so much more. So, the brand needs to catch up with the business in the best possible way. 


team, project management, client relations, or accounts is this shared mindset  continuous drive to improve, to refine the detail, raise the standard, push the  driving us in 2025.


Matt: What else can we expect from Greenspan before the end of the year? Stevie:   mini golf projects across the Middle East and the US. These all feature our  scoring, and digital engagement into the mix in a really fun and seamless way. The most recent one we completed with Puttify was at Center Parcs Woburn


and the response from guests so far has been fantastic, so we know the tech is  


  their recent brand refresh. 


   forward in terms of both innovation and diversification for Greenspan. So yes, exciting times ahead!


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