Park News
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First-ever Playskool play center opening at N.J. mall
P
lanet Playskool, a Hasbro-branded entertainment center, has opened at Westfield Garden State Plaza in Paramus.
The 20,000-square-foot venue is designed for kids ages 3 to 9 and their caregivers. The entertainment center has six interactive areas
where kids can crawl, climb and slide their way through a life-size version of the game Mousetrap, get creative at the Play-Doh Imagination Station to save the universe. They can also join a quest to save the day with PJ Masks Hero City, design and build contraptions at Tinkertoy Town and experience digital art as they create their own masterpiece at
create magic through immersive play experiences president of global experiences, partnerships and this vision to life but takes it to the next level through their imagination run wild and practice their critical
Rubber Cheese and Convious launch 2024 Visitor Attraction Website Report W
ebsite specialists Rubber Cheese has launched the third annual Visitor
sponsors including Convious, designed to help attractions improve their digital infrastructure and enhance the digital visitor experience. For the last two years, Rubber Cheese has run a
ground-breaking initiative to establish benchmarks specifically related to websites in the visitor attraction sector. Before the survey, the attractions sector had no comparable data. However, since the survey's launch, the results have been eye-opening, revealing vital information about metrics such as add-to-basket rate, basket abandonment rate, bounce rate, conversion rate, load times and more. The survey has helped to gain key insights into user experience, booking journeys, mobile experience and other areas that can make or break the online presence of a visitor attraction.
a significant increase in investment in digital marketing by attractions, higher online conversion rates compared to previous years and the implementation of dynamic pricing models becoming more commonplace. This year, the survey will delve into current trends
14 JULY 2024
such as personalisation, artificial intelligence and technology choices. Its aim is to provide invaluable data for marketers and decision-makers across the sector, while also offering a deep dive into best practices for various attraction types. Paul Marden, CEO of Rubber Cheese comments:
Survey, which promises to be bigger and more
relevant than ever before. By participating in this year's survey, participants will gain insights into their standing within the sector and how it has evolved in recent years. They will also gain exclusive access to the third annual report, which will include a comprehensive analysis of the latest benchmarks and trends, as well as practical
The 20,000 square foot play center will have six
interactive entertainment areas. Officials announced two years ago that the first-
Xperience would open at the Bergen County mall. The companies behind the project include Kingsmen Xperience, the United States subsidiary of Kingsmen Creative, a communication design and production group, under licensing by toy and game company Hasbro, with its strategic partner Bright Play.
said Corey Redmond, senior executive vice president permanent family entertainment center with these iconic Hasbro brands at one of the most popular malls in the country is a labor of love that we hope families and kids will enjoy and engage with for
active play venue geared to older kids, young adults and team building, corporate events and parties, is slated to open this summer.
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