www.parkworld-online.com
CW: Your company tagline is ‘We make people smile’. What is it about your rides that does this? In what ways are they special? TK: This slogan is our key vision to give guests a smile on their face while being in an amusement park on one of our rides. I guess this all comes from our passion for working in this great industry. That being said, we always try to develop our ride to be accessible for a wide range of ages and the entire family. A shared experience within the whole family is a key factor to ‘make people smile’.
CW: Mack Rides recently won an award for innovation. How does the company ensure it stays at the cutting-edge? TK: By listening to our customer needs, and being constantly innovative to stay competitive – while staying true to our core strategy and the fact that all our products are ‘Made in Germany’ from one single source.
CW: Mack Rides works internationally – are there any markets where you’re seeing particular demand? TK: Our core markets were always Europe and North America. China was a huge growing market in the last 10 years, but is slowing down momentarily. On the other side, new markets are under development, such as Saudi Arabia.
CW: Can you tell us about Mack Rides’ latest projects – anything really exciting? TK: There are several new rides under design and due to confidentiality we’re not allowed to communicate further on those unfortunately. What we can say is that in 2024 we will open a new roller coaster which is a totally new development at our Europa-Park.
CW: How do you ensure a sustainable and environmentally conscious approach? TK: Sustainability will become more and more important. Being based in
Hypercoaster
Germany, there are already measures in place which we as a company need to follow. Europe in particular is compared to other regions already further developed in terms of human, social, economic, and environmental sustainability. But this needs to develop and continue.
CW: What does Mack Rides have planned for the future? TK: To keep and enhance our quality level and stay ahead of our customer expectations and needs, and to keep on being innovative and committed to our location, Germany, with a high in-house production ratio. See our Inverted Powered Coaster with the Arthur theme or our Islandic launch coaster bluefire and watch the reaction of our visitors.
Mack Rides HQ
The first Mack roller coaster
38
AUGUST 2023
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