G2E LAS VEGAS PREVIEW EGT Digital
The Player Engagement Suite will be included in EGT Digital’s product selection for G2E Las Vegas 2023 and will be available to visitors to the stands 2452 and 3352.
P
layer Engagement Suite is the latest addition to CRM Engine, one of the four products of EGT Digital’s in-house
developed all-in-one betting platform X-Nave. CRM Engine provides a wide range of player management tools and bonus features and aims to extend player sessions, increase reactivation, boost retention, and reduce bonus costs. Player Engagement Suite consists of three
modules: campaign manager, gamification and loyalty and player journey.
Campaign manager Campaigns are a powerful retention tool for creating tailor-made events according to individual business and player’s needs. That is why EGT Digital offers a flexible player segmentation option and eligibility conditions which help operators target the right users for different campaigns. At their disposal are also multi-trigger
programs for deposit, registration, login, claim, wagering, and losses thanks to which the users of the Campaign manager are able to make a pleasant surprise to their customers providing them with an unexpected prize. Operators can choose among a rich variety of bonuses for sports campaigns:
accumulator boost and insurance, odds and wins boosters, early payout, and boredraw. They are also able to maintain player’s interest through multiple cross-product tournaments and competitions on multiple providers. The possibilities for crafting unique campaigns are limitless using the dynamic tournament’s formula builder and the flexible configuration options, spanning quizzes, happy hours, cash-back incentives and gamified bonus awarding. By using selection of leaderboards and rankings and rewarding their regular clients with full scale of prizes, operators will foster enduring player’s engagement. Thanks to these features, operators have
the opportunity to take advantage of numerous benefits. They can have full control over the scheduling and recurrence of their campaigns in order to achieve maximum results. They can also reward players with points and bonuses that can be exchanged for additional winnings and prizes and determine the bonus parameters based on players’ activity with EGT Digital’s flexible system. Last but not least users of the Campaign manager have access to in-depth reporting, through which they can check the complete results of all campaigns and activities, so they are ready to offer players even more customized campaigns next time.
Gamifi cation and loyalty The Gamification and loyalty module is designed to maximize player satisfaction and engagement, which can be accomplished through numerous gamification features ensuring increased retention. Operators are able to prepare their own loyalty program using the set of experience and currency coins, the definition of player levels, missions, various achievements and trophies, and store. They can regularly offer personalized player zone,
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as well as different seasonal campaigns. Seamless integration with the communication and bonus module will guide the player through their quests and provide a wide choice of rewards, including bonuses, tangible items, and tombola. In-depth performance analysis of gamification campaigns give a complete overview on their performance and allow effective costs control.
Player journey The Player journey module allows operators to take their player’s engagement to the next level with automated workflows based on powerful segmentation tool, flexible triggers and rich action selection. They can quickly and easily create custom workflows using our simplified visual tools, and track real-time performance with in-depth statistics. Seamless integration with PAM communication module and bonus tools guarantee personalized experiences that minimize player’s churn. The Player Engagement Suite will be
included in EGT Digital’s product selection for G2E Las Vegas 2023 and will be available to visitors to the stands 2452 and 3352.
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