NEWS
1xBet becomes global betting partner of the Billie Jean King Cup
Global bookmaker 1xBet has entered into an exclusive partnership agreement with the Billie Jean King Cup by Gainbridge, the premier, year-long, international team competition in women’s tennis. As the women’s World Cup of Tennis, it’s a
celebration of skill, passion, teamwork, and the
competitive spirit
of female athletes from around the world. According to the agreement, the 1xBet logo will be displayed around the courts and on other media assets throughout the play-offs, qualifi ers, and fi nals. Additionally, as the offi cial betting
partner, 1xBet will receive the rights to use the Billie Jean King Cup by Gainbridge IP. “We are happy to announce and welcome a new sponsor partner for the Billie Jean King Cup, our offi cial global betting partner, 1xBet. With their expertise and experience working with sports rights holders, we are excited to see how we can bring the partnership to life from the Qualifi ers in April onwards,” commented Kerstin Lutz, CEO of Billie Jean King Cup Limited. “Signing a sponsorship contract with BJKC is another milestone in the history of 1xBet. The agreement with the most prestigious women’s national team tennis tournament is a strategically important step that opens up new opportunities for promoting the brand among fans of the most popular tennis event. By investing in female sports tournaments, we contribute to the support of women in professional sports.” said Mark Wilson, 1xBet representative.
Foliatti Casion Guadalupe adds Zitro’s Concept cabinet line
Foliatti Casino Guadalupe, a leading entertainment destination in Monterrey, Mexico, is getting a fresh look with the addition of Concept, Zitro’s innovative furniture line, which aims to transform the gaming experience for its customers. Additionally, players can now enjoy the medieval-themed multi-game Legendary Sword, featuring a huge 6×5 reel and special features like Honor, which multiplies winnings; Glory, which grants extra spins; and Magic Sword, which doubles prizes in its column. Daniel Ramírez, slots and BI manager at Foliatti emphasises their dedication to offering customers
the most cutting-edge experiences: “In our ongoing effort to improve and broaden our entertainment options, we’re once again relying on Zitro to wow our players. Concept and Legendary Sword have been a hit, and our customers’ feedback has been very positive.”
Johnny Viveiros Ortiz, founder of Zitro, commented: “We appreciate Foliatti Casino’s continued trust in Zitro and for choosing
Concept again, both for their Gonzalitos and Guadalupe venues.”
Heike Bode joins Merkur management
Heike Bode has been appointed managing director of sales at adp Merkur as the company realigns its management structure. She succeeds Dominik Raasch, who was named to the management
board of
Merkur.com AG as of 1 January, and who previously held the sales leadership role in a dual capacity.
“Heike Bode combines outstanding professional expertise with proven leadership skills, making her the ideal candidate to lead our sales operations,” said Dominik Raasch, management board member, Merkur Sales.
6 MAY 2025
“With her many years of service within the company, she brings a wealth of in-depth industry knowledge and valuable experience to the role.” “Over the past three decades, I’ve had the opportunity to take on a wide variety of challenges within the Merkur Group,” said Heike Bode. “I’m deeply grateful for the continued trust placed in me through this new appointment. I look forward to helping shape the future of adp Merkur and to making a lasting contribution to its success.” In addition to stepping down from his sales management responsibilities, Raasch will also hand over the role of management spokesperson. This function will now be assumed by Jochen Clemens, who will take on the additional responsibility alongside his current role as MD fi nance.
Novomatic
Argentina hosts successful
‘Experience’ event
During the week of SAGSE 2025, Novomatic Argentina hosted its highly anticipated ‘Novomatic Experience’, an exclusive event on 19 March in Buenos Aires that surpassed all expectations and proved to be a resounding
success. Held in a private and sophisticated setting at the Rooftop in Puerto Madero, the ‘Novomatic
Experience’ attracted a distinguished audience of 80 industry leaders, strategic partners, and customers. Guests enjoyed privileged access to the latest innovations, live demonstrations, strategic networking, and premium entertainment. The event provided a unique platform for the exploration of Novomatic’s cutting-edge portfolio, featuring state-of-the-art cabinets, linked progressives, and advanced casino management systems. Attendees were impressed by the seamless integration of innovation and entertainment that provided a truly immersive experience.
Zitro’s concept cabinets now live at Mexico’s Taj Mahal Casino
Mexican gaming operator Logrand has enhanced its Taj Mahal casino in Villahermosa, Tabasco, with Zitro’s latest Concept cabinet line and exclusive new games.
The Concept cabinets stand out for their striking design, ergonomic comfort, and
immersive multimedia features, including a dynamic light show that syncs with
gameplay, creating a unique atmosphere on the casino fl oor. Additionally, the spacious Screen Deck offers enhanced
comfort and adaptability for both players and staff. “We’re thrilled to introduce Zitro’s Concept cabinets to our Taj Mahal casino. This partnership allows us to consistently offer our customers a premium gaming experience, and we’re confi dent it will be a major success,” said Juan David Baracaldo, operations director at Logrand Group.
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