EVENT PREVIEW: IGB L!VE 2025
London’s calling for iGB L!VE
Fresh from delivering a record breaking debut edition of iGB Affiliate Barcelona, we ask Clarion Gaming’s Naomi Barton to explain how July’s edition of iGB L!VE London will bring together the entire ecosystem in a city widely regarded as being the beating heart of the iGaming industry.
iGB L!VE’s relocation to London will enable the brand to continue its upward trajectory
Naomi Barton, global portfolio director responsible for iGB L!VE
How central is London to the iGB L!VE strategic plan, what targets have you set and how do you intend to achieve them? London is the birthplace of, and remains, the home of iGaming. Over 50 of the most influential companies in iGaming base themselves in London and with 12,000+ iGaming professionals calling London home, it remains an industry destination for business networking, socialising, and a place where the industry meets to shape the future. Being in London will attract more visitors from the UK and will also significantly increase the attendance from mainland Europe, giving us greater access to the most important core markets and the most exciting emerging markets including LATAM and CEE. With more investors and iGaming decision makers being based in London we will also be able to attract more of the people most critical to the future development of the iGaming industry. iGB L!VE has sustained four years of fantastic growth and the move to London will extend that placing the event on an even more impressive upward trajectory. Our overarching vision is to bring together the entire iGaming ecosystem in the world’s largest regulated market, connecting the right audiences together to deliver genuine and tangible business growth for our customers. In terms of specifics, we have targeted over 30,000 visitors and 550+ exhibitors/sponsors by 2028. We are working in partnership with our iGaming Advisory Board to ensure that we deliver what our customers really need and want from us, their insight is critical and will help shape the event. We will continue to invest in the show on behalf of the many thousands of international customers who have all been part of the show’s unparalleled success.
With regulatory frameworks evolving across Europe and globally, how is iGB L!VE addressing safer gambling? World-class exhibitions such as iGB L!VE provide a powerful platform for engagement.
8 MAY 2025 GIO
The opportunity to bring together the international industry with its regulators in a professional environment is a key opportunity to ensure that gaming regulation delivers robust player protection undertakings within a progressive framework which enable the industry to grow. July will see the biggest commitment to sustainable gambling at an edition of iGB L!VE.
The Sustainable Gambling Zone (SGZ) reflects the very latest thinking on player protection. The SGZ pods will feature a mix of not for profit and private sector companies who have a shared objective of developing technology in the pursuit of safer gambling across the iGaming industry. There will also be a high calibre content programme at SGZ that will serve as a connection point for regulators and policy makers. We remain utterly committed to supporting safer gambling and the promotion of regulated markets – we want to continue to facilitate those crucial conversations and educate the industry alongside showcasing product innovation.
What sessions, panels, or speakers should be on every attendee’s radar?
The main iGB Pulse stage has been positioned as the TED of iGaming, featuring a mix of highly practical case studies, data presentations and panel discussions on best practices across operators and affiliates. Session topics this year that will be highlighted are innovations in in-play betting; how to use IP and branding to protect your competitive advantage; building aligned, agile, high-impact growth teams; integrated marketing and SEO strategies; how to build links when no one wants to talk about gambling; as well as market dives into LATAM, UAE and Italy. Off the main stage, this year will see an expanded programmes of events covering HR and personal development, AI driven strategies for acquiring and retaining affiliates as well as how to scale up and exit as a start-up. We will be releasing full details of the speaker line-up as its confirmed.
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