COVID’S IMPACT ON SEARCH
The impact of Coronavirus on the gambling industry in Search
Panoptic Media’s Greg Tickner assess the impact of COVID-19 on search trends in Google and
suggests how this might impact the future of online gaming searches
C
ovid-19 has caused international chaos, both on the health and economic fronts. It’s a pandemic that has had devastating impact, and many businesses around the world could never have envisaged the utter turmoil it has caused. As a specialist iGaming link building agency, we
thought it would be good to show the impact of the Coronavirus on search behaviour in the online gambling industry. The data below shows how gambling industry link building perhaps could, and should shift, during the Covid-19 pandemic that we’re currently facing. NB: All data in this article, relates to the periods mentioned, prior
to the date of writing – 23rd March 2019. Taking the topic ‘Online Casino’ and looking at Google Trend data over the past 30 days, it has remained fairly stable:
However, since the pandemic has really begun to set in over the past five days, with businesses closing and countries going into lockdown, searches around the topic of online casino have seen an upward trend:
trend:
The incremental increase may be somewhat marginal, but nevertheless, there is certainly a pattern there.
Online poker
However, the same marginal increase cannot be said for online poker related terms. If we take a look at the data for Google searches around the topic ‘Online Poker’, the trend is remarkably different. Rewinding back to the end of December, when Covid-19 wasn’t the household term it is now, and wasn’t causing the devastation we’re seeing today – searches around ‘Online Poker’ remained fairly constant. However, since the world has gone into isolation and lockdown to varying degrees, the
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