SHOWERS, TRAYS & ENCLOSURES Dan Martin
Mira Showers
Dan Martin, Installer Channel Communications at Mira Showers, spoke with BKU’s Matt Broughton about new launches and the support the company is offering to the community of hard-working installers.
t’s been an innovative and busy time at Mira Showers over the last 12 months. The company has launched some exciting new products into the market this year - ones that really encapsulate Mira’s forward-looking approach to showering. Dan Martin explains: “In February this year, we launched the Mira Activate with ColdBoost, a new, UK-first digital shower designed to help bring the benefits of cold-water immersion directly and safely into customers’ homes. The ColdBoost features an intelligent temperature control system that gradually reduces the water temperature and sustains it between 12-15°C.” The shower offers four preset modes tailored for different comfort levels: Beginner, Intermediate, Advanced & Expert modes. Cold water therapy has grown in popularity over recent years, with new research showing that over 50% of consumers incorporate cold showers into their washing routines.
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“Since we last spoke, we’ve also introduced the Mira Heatloop, which was launched back in September 2024. It’s the first electric shower that works with wastewater heat recovery units, which can help reduce a household’s energy use by a whopping 40% - a fantastic product for installers to have in their arsenal for the increasingly energy-conscious client.”
As head of Installer Comms, Dan tells me it’s also been a momentous 2025 on the installer side of the business, as the company has looked to revolutionise how it supports installers across the trade.
“Earlier this year, we commissioned research to uncover the issues that installers were facing in their roles, to really understand how Mira could best support them,” explains Dan. “The insight, which came from 500 sole traders, including 300 installers and plumbers, made it clear that many installers are facing feelings of loneliness, fatigue and the stress of running their small businesses alone, and without support. “This lack of support has a knock-on effect. The research found that three-quarters of installers are working more hours than they feel they should, with a significant number saying it’s negatively affecting their social lives and even their sleep. Beyond that, 65% say the business side of their work - from tax returns to managing social media - eats into their personal time, while 39% say they struggle to share work-related concerns with anyone. Sadly, an alarming 75% of installers said that working more hours than they should have left them feeling burnt out.
“With these findings, we wanted to commit to going the extra mile in supporting installers - to do more than just provide them with high-quality
products. To start with, we’ve revamped our approach to the content we provide on our InstallerPRO platform (available for any installer to sign up to) where we’ve begun sharing practical advice from experts within Mira Showers to help installers master their business, elevate their skills and balance their life, including tips to better manage cash flow, healthy lunch ideas, and a list of tips to help them deliver excellent client service.
“At InstallerSHOW 2025, we were delighted to invite experienced business coach, Mark Ellis, to the Mira stand. Across all three days of the show, he provided installers with free consultations to help support them with any of their business concerns or struggles. Mark has kindly continued to offer free consultations for Mira installers to help put tangible active steps in place to manage their businesses with fewer worries. “It’s been extremely rewarding to know we’re genuinely supporting our installers, who - for most - work on the tools is only one part of their job, alongside running a business and having a family, without the ability to offload their stress or worries. We’re excited to continue our support for installers into the future.”
To access this support, installers need to sign up for InstallerPRO by visiting
https://www.mirashowers.co.uk/installerpro.
22 BKU SEPTEMBER 2025
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