BATHS, BASINS & WC’S
Smiths Briten to become additonal UK distributor for Aqualisa from 1 October 2025
Smiths Briten has announced it will become an additonal UK distributor for Aqualisa, one of the bathroom industry’s most innovative a nd trusted brands, from 1 October 2025. The agreement is a significant milestone for Smiths Briten, strengthening its portfolio with a name synonymous with pioneering shower design and water-saving technology. For more than 40 years, Aqualisa has been at the forefront of the UK bathroom sector, launching the first bi-metallic thermostatic mixer shower and later introducing the world’s first digital shower. Today, its award-winning range spans mixer and electric showers, smart digital showers, and bath fillers, all engineered for performance, ease of installation and long-term reliability.
Frontline Bathrooms launches the Ophelia bath
By combining Aqualisa’s innovation with Smiths Briten’s nationwide distribution network and next-day delivery service, retailers and merchants will gain access to a comprehensive, design-led product collection backed by trusted logistics and support.
www.smithsbriten.co.uk
Frontline Bathrooms has unveiled the latest addition to its Aqua Range: the Ophelia freestanding bath. Designed to bring sculptural elegance into the bathroom, Ophelia pairs clean lines with generous proportions, making it a statement piece that works across both contemporary and classic interiors.
Measuring 1700mm by 780mm, the bath is large enough to offer indulgent comfort yet compact enough to sit within a variety of room sizes. An in-built tap deck adds functionality without compromising
the sleek silhouette, while the choice of crisp white or bold black ensures flexibility for different design schemes.
As part of the Aqua Range, Ophelia continues Frontline’s commitment to producing design-led products that are easy to specify and simple to install. For retailers, its striking form and versatile finishes offer strong showroom appeal, ensuring it resonates with customers looking for a modern centrepiece.
www.frontlinebathrooms.co.uk
roydex, a trusted leader in bathroom accessories and fittings, has unveiled its innovative Toilet Seat Selector Tool, now available at
www.croydex.co.uk. This cutting-edge digital feature harnesses AI machine learning and augmented reality to take the hassle out of choosing a new toilet seat, giving customers confidence and clarity from the start. Finding the right toilet seat has long been a challenge, with thousands of pan variations making compatibility a guessing game. Croydex’s new tool eliminates that uncertainty with a simple
Croydex Launches Innovative Toilet Seat Selector Tool C
four-step process. Using advanced AI recognition, it analyses the shape of an existing seat, while an intuitive stencil overlay allows users to confirm an exact match.
To ensure accuracy, a built-in 3D measuring guide helps record precise dimensions. Based on these inputs, the tool instantly generates tailored product recommendations, filtered to suit both measurements and style preferences – saving time and avoiding costly mistakes.
One standout feature is the AR preview, which lets users visualise different Croydex seats in their own bathroom before committing to a
purchase. Once the perfect option is chosen, the tool seamlessly directs users to retailers with live stock availability.
Designed with simplicity and convenience at its core, the Toilet Seat Selector Tool is transforming a once frustrating task into a stress-free shopping experience. Visit our website, try it today
www.croydex.co.uk
20 BKU SEPTEMBER 2025
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