BATHS, BASINS & WC’S Antony Thompson
Lecico
BKU’s Matt Broughton spoke to Managing Director at Lecico – Antony Thompson – about the 12 months behind us, and what we’ve still to look forward to in 2025 and beyond.
t’s been more than a year since BKU spoke to Lecico; as a result, there’s much to catch up on! Luckily, we had MD Antony Thompson on hand: “We have invested a significant amount of time over the last number of years on our product development roadmap. Our focus has been to bring new and exciting products to market, and our recent launches mark the culmination of extensive customer and market research. For Lecico, our process was about listening and shaping solutions around feedback. Building long term partnerships has always been at the core of our business, and taking the time to understand people’s needs ensures our product map reflects the service driven, people centric values that have always defined us.”
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Practical feedback the company received highlighted the need for products suitable for small bathroom floorspaces to maximise space, while aesthetic feedback centred around smooth lines, tapered designs, and softer finishes. These insights directly shaped Lecico’s latest launches.
“In June 2024 we launched several new Design Series sanitaryware and furniture ranges,” explains Antony. “Our new ranges introduce Shani, Zara Round, and Layla Smooth sanitaryware ranges, offering a wide range of design styles covering short projection, comfort and standard height, and open and closed-back configuration WC
pans. The new ranges offer unrivalled flexibility and versatility and significantly extend our existing Design Series range.”
In addition, Lecico launched a short projection furniture range to enhance its current Layla furniture offering. Layla Short Projection features a diverse selection of contemporary colours and configurations tailored to suit compact spaces. The range includes floor standing, wall-mounted, and cloakroom options.
“Our Design Series range is now the chosen bathroom range for many house developers, is on display in hundreds of showrooms across the country and is being distributed nationally by Smiths Briten.”
Brand Positioning
In 2023 the company embarked on an 18-month journey to explore its brand positioning; it resulted in clarity over what makes Lecico unique. Antony explains: “Our customers told us that we offer the best service in the industry, that our people are the best to deal with, and our product availability is market leading. Coupled with our growing product range we are perfectly positioned to continue our long-term growth trajectory.
“For years Lecico has been known for Atlas, a range trusted at merchant trade counters, and in schools, offices, and public washrooms. Our reputation for reliability and value has served us well, but we’re also proving that we offer ‘a great deal more than just a great deal’.
“With our Design Series ranges we’re building credibility in the mid-market, bringing contemporary design and choice and retaining the flexibility, service and availability that have always defined us. It’s a shift that shows Lecico is as comfortable in showrooms as it is at the merchant trade counter and in large-scale projects.
“Our goal for 2025 is to keep telling our story and showing the benefits of working with us, while driving sales across our expanded range. Partnering with Smiths Briten Distribution is extending our reach, a collaboration we’re delighted with and one that’s helping us extend our national coverage in showrooms. “
Sustainability
Lecico was thrilled that its hard work and commitment to sustainability in the bathrooms industry was recognised at the KBB Focus Awards in 2024 with the prestigious UWLA Sustainability Initiative of the Year award.
“We are committed to achieving ambitious sustainability goals and aim to lead the bathroom industry in reducing water consumption through innovative and technologically advanced bathroom solutions,” says Antony. “We proudly introduced Quantum® Technology in 2024, developed by Thomas Dudley, into a range of our WCs. This technology marks the launch of the UK’s first leak-free, low-flush, syphon-operated WC, setting a new benchmark for water-saving solutions.
“We also have an exclusive partnership with REPEAT Materials®, bringing innovative bathroom panels, shower panels, and shower trays made from 100% recycled materials to the UK market. All REPEAT Materials® products’ hold independently certified EPD’s.”
Lecico Bathrooms also has a wide range of further water saving technology developments underway and the business is committed to ESG across its UK operations.
“Alongside product innovation, we’ve also reduced the footprint of our UK operations. All warehouse and day-to-day functions are now carbon balanced, making our UK operations carbon neutral. It underlines our belief that sustainability must run through every part of the business - not just what we make, but how we operate.”
14 BKU SEPTEMBER 2025
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