INDUSTRY UPDATE
British Ceramic Tile strengthens sales team in London and the South East
Dan Dodds has returned to British Ceramic Tile as area sales manager for London and the South East. Dan rejoins British Ceramic tile
Glen Dimplex Home Appliances
Launches Elite Retailer Scheme New independent retailer range cooker support initiative being rolled out
support initiative, as part of its focus on supporting the independent electrical retail channel and increasing its share of the range cooker market. Up to 50 independents, who display a minimum of six range cookers
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across GDHA’s Belling, Stoves and Britannia brands, will become Elite Retailers and benefit from a host of financial and support benefits, including high-tech display stands, improved margins and rebates. The initiative will see GDHA, which recently secured its highest share of
the range cooker market in more than six years, make a significant investment in each of the retail showrooms. The first Elite Retailers have already had their displays installed, with further display stands being rolled out in the coming months. Other benefits will include increased support from GDHA’s
independent sales team and exclusive promotional activities, such as cooker hood promos and extended warranties for consumers, plus staff incentives and competitions. Each Elite Retailer will also receive improved online presence on the brand websites, with biographies, images, product listings and measured web traffic. The exclusive point of sale materials and displays available to Elite
Retailers include a Hero display stand which incorporates a 10” touchscreen detailing key features and benefits of the range cookers, plus row display stands, branded plinths and backboards across all the GDHA brands. One of the first to install the full Elite Retailer displays is Built-in Kitchen
Appliances in Liverpool. Owner Steve Woods said: “This initiative sends out a really positive message in what is a very challenging market. We’ve always found GDHA great to work with. Becoming an Elite Retailer means you qualify for a range of great benefits and enhanced support – to there are a lot of plusses to signing up. We’re obviously aiming to increase sales of GDHA range cookers and this partnership presents benefits for both parties.” Mark Davison, Managing Director of GDHA, said: “The range cooker
market is a very important one for us and we are targeting significant growth in the next two years. Independent retailers are vital to us achieving that growth and this new initiative allows us to support them in a very tangible way in return for their loyalty and commitment to our brands. “We think the new displays show the products at their very best and
being an Elite Retailer gives the showrooms the opportunity to really maximise sales and grow their own businesses.”
omestic appliance manufacturer Glen Dimplex Home Appliances has launched a new independent retailer
after two years with N&C Building Products, where he was responsible for dealing directly with contractors & housebuilders in Kent & East Sussex. In his new role, Dan will be returning to his retail roots, driving sales across the company’s product portfolio, focusing on independent retailers in London and the South East. British Ceramic Tile’s national
field sales manager, Paul Wright said: “We welcome Dan back to the company and know that he’ll be a real asset to the independent sales team. He has a strong track record within the retail sector and we’re positive he will grow sales for the business in the South East.” Dan added: “Before my last position, I spent three and a half years at British
Ceramic Tile on the retail side, liaising with customers in the South East, so I look forward to re-establishing past relationships. Innovation has always been at the heart of British Ceramic Tile, and our portfolio is a true reflection of that. I’m confident our retail customers will be impressed with the market-led collections we have to offer.”
BMBI adds new Expert Lakes
Mike Tattam, Sales and Marketing Director of Lakes is the latest Expert to join the Builders Merchant Building Index (BMBI) panel. Mike brings with him more than 30 years’ experience in the construction industry. He will be speaking for the shower enclosures and showering market from the Q2 report, published in August 2018. Mike comments: “I’ve
been following the BMBI since it was set up in 2015 and see it as the go-to platform for reliable industry data and trends. It’s also a recognised platform for positioning your brand as the authoritative voice of the market, adding insight and meaning to the data from the perspective of your industry. Lakes is a leading manufacturer and supplier of premium showering spaces with over 30 years’ experience of working with builders’ merchants and stockists. We’re about to launch several new initiatives and more innovative products so it’s very relevant and timely for us to join the Expert panel.” The BMBI is a brand of the BMF. It now includes 14 industry experts who speak exclusively for their markets.
BKU OCTOBER 2018 39
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