Q INTERVIEWWITH PWS &A Paul Dorrington
PWS invests in product development and service
BKU’s Matt Broughton speaks with Paul Dorrington, Sales Director at PWS, about new product launches, manufacturing investment and the kitchen design trends shaping the company’s plans for 2027.
How has 2026 been for PWS? 2026 has been a year of product development and investment for PWS. A key highlight has been the launch of our Aalborg range, bringing a modern twist to traditional shaker styling and tapping into the growing popularity of micro-shakers. Aalborg Oak combines this contemporary look with demand for natural woodgrain and Scandinavian-inspired interiors, complementing our existing oak collections, Mornington Shaker and Mornington Vale. We’ve also continued to develop our five
UNITY MTM collections – ESSEN, LINEA, METARA, ROCCA and NURA – offering on-trend finishes including woodgrain, concrete, uni-colour and metallic effects. Our new website makes online ordering faster
and easier, with dedicated support, inspirational content and a chatbot. We’ve also launched our Total Order Rewards incentive programme, offering customers the opportunity to save up to 5% on every order when purchasing across multiple product categories. We also won Best Worksurface Brand at the 2026 BKU Awards, while our worksurface factory received the new WFF Quality Mark, recognising our commitment to professionalism, safety and operational excellence. We’ve expanded our worksurface manufacturing capacity to meet growing demand without compromising on craftsmanship and precision.
What was the overall mission across 2026? Our focus for 2026 has been on expanding the product range in line with customer demand and strengthening our market position. We want to ensure our offering continues to meet the needs of retailers and consumers, combining considered design with the quality, practicality and choice expected from PWS.
Tell us about the launch of Aalborg Oak Aalborg Oak is an important addition to our range, reflecting our focus on finishes that bring warmth, character and versatility to kitchen design. Inspired by the current Scandi trend for natural woodgrain, clean lines and minimalist styling, it
6 BKU NOVEMBER 2026
responds to demand for natural-looking finishes that work across a variety of interiors. Feedback has been really positive, with customers loving the new displays in our Northern and Southern Design Centres.
Can you talk a little about the rise of oak finishes? Oak continues to be popular in kitchen design, offering natural warmth and timeless appeal across contemporary and traditional interiors. Our
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