N NEWPRODUCTS & ANNOUNCEMENTS PRODUCTSEW
Frontline Bathrooms strengthens Irish presence with Cuba Distribution partnership F
rontline Bathrooms has appointed Cuba Distribution as its exclusive
distribution partner for Northern Ireland and the Republic of Ireland, bringing a renewed focus to retailer support and the development of its exclusive AQUA brand.
The partnership will see the two businesses
work closely to build AQUA’s presence across Ireland, with plans to hold stock locally to improve availability and service. Cuba will also contribute directly to Frontline’s new product development programme, using its knowledge of Irish retailers to help shape future additions to the range. For Frontline Managing Director Darren Allison,
the appointment builds on an established relationship with Cuba’s Managing Director Declan Boylan and a shared approach to growing the brand without compromising retailer exclusivity. “We don’t want to over-distribute AQUA,”
says Darren. “We want to work with retailers properly, giving them the support and level of exclusivity they need.” With post-Brexit trading continuing to present
challenges, the move is also designed to make the supply proposition more responsive to the local market. Declan says the opportunity lies in combining
distinctive products with reliable service and availability, while giving Irish retailers a direct voice in how the collection evolves. The partnership will be backed by marketing
and promotional activity, point-of-sale support and dedicated sales materials tailored to the Irish market.
▶ 01977 691870 ▶
sales@frontlinebathrooms.co.uk ▶
www.frontlinebathrooms.co.uk
Build your skills with Grant Westfield Installer Training G
rant Westfield is helping installers build product knowledge, improve
fitting skills and achieve a professional finish first time with its new online Installer Training programme. Designed around busy working schedules, the
Core Installer Training features 15 short, easy-to- follow videos covering the complete installation journey, from preparation, profiles, trims and accessories to practical tips and best practice. The programme addresses real-world fitting
scenarios, including baths, shower cubicles, niches, windows and doors, alongside guidance on Multipanel, Naturepanel, Hydrolock®, flooring and maintenance. Installers can work through the
modules at their own pace and revisit them whenever they need a refresher, with a quick knowledge check included in every video. Completing the core programme earns
installers an Installer Training Certificate, with Grant Westfield and Installer Elite loyalty points also available to eligible participants. There are further benefits, too. Installers can
register for Grant Westfield’s Find an Installer search tool, gaining free advertising across Grant Westfield’s websites to help potential customers find their services. Existing Installer Elite members can access the
training through single sign-on, while other installers can register using a straightforward online
form. The platform also provides installation guides, brochures, manufacturing videos and a personalised events calendar. With further training modules planned for
Grant Westfield’s brands and collections, including the Laura Ashley Wall Panel Collection, the programme offers ongoing support for installers looking to strengthen their skills and grow their business. For more information, visit the website.
▶ 0131 290 2862 ▶
www.grantwestfield.co.uk
16 BKU NOVEMBER 2026
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