INDUSTRY VIEWS
INDUSTRY VIEWS
Digital Inspiration, Tangible Reassurance!
Social media, shared user-generated content, augmented reality and virtual design tools, are all parts of the purchasing journey. Together, they shape how consumers discover and plan their bathrooms, leading to that ultimate sale, but nothing replaces seeing a product in the showroom and speaking face-to-face with an expert. This is especially true of today’s extensive choice of products. Colours can look different on
screen, while texture, quality and fine detail are best appreciated first-hand. Customers still want to see, touch and compare products, supported by knowledgeable advice. For retailers, digital and physical experiences work best together. Online inspiration helps generate
interest, and drive leads, while a well-considered showroom, turns ideas into reality. At PJH, our investment in digital resources sits alongside ongoing showroom support, display offers
and retailer incentives, helping inspire but also making it easy to then see the product and get the expert advice consumers need and value. Ultimately, technology and the tangible showroom experience are complementary, not competing. Digital may spark the inspiration, but it’s the showroom that brings the bathroom to life.
Comment by Sally Hough, Multi-Channel Marketing Manager, PJH
Meeting the demand for capacity
Evolving living patterns and changing consumer priorities are driving increased interest in larger refrigeration. With bigger weekly shops, batch cooking and entertaining at home taking precedence, homeowners require greater storage volume without compromising the sleek, seamless aesthetic of a contemporary kitchen scheme. For retailers selling in today’s market, success lies in moving beyond
dimensions alone to focus on practical lifestyle value. Exploring daily habits, hosting routines and food preservation needs allows retailers to lead a more consultative, tailored conversation. With running costs front of mind, demonstrating how advanced freshness technology actively cuts waste, alongside strong energy ratings that protect utility bills, makes additional capacity a tangible, worthwhile investment. Reacting to
Comment by Louise Marshall, National Sales Manager, Liebherr UK
this demand, Liebherr recently introduced its new XL and XXL fully integrated models, designed to deliver substantial extra cooling space while blending discreetly into cabinetry and supporting the way modern households live and use their homes.
Surface Trends Set to Shape Interiors in 2027
As interiors continue to move towards spaces that feel warmer, more personal and connected to the natural world, surfaces are set to play an increasingly important role in shaping the look and feel of the home in 2027. Moving away from cooler, highly polished finishes, the next chapter is all about earthy tones, dramatic statement slabs and richly textured surfaces. Warm beige, caramel, taupe, brown and terracotta-inspired hues are expected to dominate, often with subtle tonal variation. At the same
time, the idea of the perfect interior is being replaced by something more relaxed, with kitchens, bathrooms and living spaces feeling comfortable, characterful and lived-in. Texture is becoming a key part of luxury, from natural veining catching the light to the feel of a honed surface. Statement stone will also be used on a larger scale, with full-height slabs becoming defining features across the home.
Comment by Oli Webb, Director, Cullifords
4 BKU NOVEMBER 2026
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
