BATHROOMINNOVATION & DESIGN


TED builds digital showering awareness through retail investment


Pete Mersh T


ED has spent 2026 building awareness of its digital showering


offer and strengthening its presence in showrooms, as more retailers invest in displays to demonstrate the technology to customers. New showroom partnerships, an appearance


at The Trade Show and the development of larger displays have all supported that progress. The company has also seen its retrofit solutions become an increasingly important part of the business, offering an alternative when discontinued digital shower systems can no longer be repaired.


Bringing digital showering to life For Pete, working demonstrations are central to helping retailers communicate the benefits of the technology. Alongside display investment, TED is providing training and practical product information to help showroom teams explain the options available. Its collections cater for different tastes and


bathroom styles. TOGO offers contemporary styling with a choice of control plates and finishes, while WYSE brings digital functionality to more traditional settings. VENN provides another modern option, and CUBA features straightforward dial operation. Depending on the model, users can control up


to three outlets, combining an overhead shower, hand shower and bath filler. The emphasis is on making the technology


intuitive, with accurate temperature adjustment and clear feedback. TOGO displays the water temperature, while its controls remain cool to the touch because the mixing components are housed separately. An optional battery-free, self-charging wireless


button offers further flexibility, allowing users to start the shower before stepping inside and giving them more freedom over where the main controller is positioned.


A practical answer for discontinued systems Retrofit solutions address a common problem for homeowners whose existing digital shower has failed but whose bathroom remains otherwise in good condition. Where replacement parts are no longer available, replacing the entire shower installation can mean unnecessary disruption.


34 BKU NOVEMBER 2026 TED now offers seven retrofit options, with


backplates designed to cover existing openings and accommodate different bathroom layouts, often avoiding the need to disturb tiles. “Our retrofit solutions replace the existing


controls and processing equipment with a TED system. We now offer seven retrofit options, with backplates designed to cover existing openings and suit a wide range of bathrooms, often avoiding any tile disruption.” In some installations, suitable existing cables can


also be retained using adapters or a professional connection, potentially reducing the work required. Compatibility, water pressure and access must be assessed for each installation. The aim is to restore the shower with a


supported system, backed by a five-year warranty.


Matt Broughton speaks with Pete Mersh, Managing Director at TED, about expanding showroom partnerships, the benefits of digital showering, retrofit solutions and plans for growth in 2027.


Developing the next generation TED is preparing its HERO collection for launch while continuing to refine its existing ranges. Feedback from showrooms, installers and homeowners is helping to identify improvements that make a tangible difference to everyday use. Pete believes there is still considerable scope


for digital showering to evolve, particularly around accessibility, installation and maintenance. Priorities include more intuitive controls, reduced installation depth, improved remote operation and greater freedom over controller positioning. There is also potential to help users manage


water and energy consumption through clearer information and useful settings, provided the benefits remain straightforward to understand. For the remainder of 2026, TED will


concentrate on showroom displays, retailer training, the HERO launch and raising awareness of its retrofit offer. Looking further ahead, expanding its showroom network and developing its collections will remain central to its plans. Pete sees consumer awareness as a major


opportunity for the category. Many homeowners are still unfamiliar with digital showering, so helping them discover the technology before they visit a retailer could create new sales opportunities. The ambition is to build demand for the


products while giving retailers the displays, knowledge and support needed to turn customer interest into sales.


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