INDUSTRY UPDATE THE BMA COLUMN


Showerwall rewards retailers with showroom display prize draw


Leading wall panel brand, Showerwall, is rewarding retailers this winter, with a new prize draw offering showroom teams the chance to win £250 of Love2Shop vouchers, when they showcase their Showerwall displays. Retailers can enter the prize


draw by simply uploading their showroom display image featuring Showerwall panels to Instagram, using the hashtag #MyShowerwallDisplay. Customers can also contact Showerwall directly to submit their entries, by emailing info@showerwall.co.uk. The competition runs until 29th November 2022 and the winning retailer


Sustainability success for the BMA


R


egardless of the roller-coaster ride of turbulence within British politics, one topic still unites and will affect the


population long after the uncertainties in Westminster have settled, climate change. Extreme weather events such as droughts and floods are becoming


more common in the UK, and the energy and cost of living crisis mean we are trying to save resources where we can. The BMA is no different. Our association and its members are striving to


spearhead sustainable actions across various areas, not least that of water efficiency and management. Therefore, it is encouraging that our sustainability actions have been


recognised by the Association Excellence Awards 2022. At their latest ceremony, held on October 14 at The Kia Oval, the BMA


won the coveted Sustainability Champion category, which we were thrilled to receive. The award recognises the BMA’s commitment and focused strategy


toward sustainability for its growing membership base and reducing the environmental impact of our operations to a minimum. Supporting members in adapting their products and processes and


actively working in collaborative and innovative partnerships will continue to drive us into the future. And while our responsibility to bathroom manufacturers is a priority, we cannot and will not ignore our responsibility to consumers by supporting and providing guidance to make more sustainable bathroom purchasing decisions. On winning this category, the judges said, “the BMA have a clear


strategy for sustainability, they used a great collaboration to make an impact and loved the #GetLavvySavvy campaign, which got a social media endorsement from TV property expert Sarah Beeny.” We are proud of what we’ve achieved so far, but there’s still more to


do to ensure the sustainability message continues to make effective changes within our sector.


Tom Reynolds Chief Executive of the Bathroom Manufacturers Association


u For more information contact BMA on 01782 631619 or email info@bathroom-association.org.uk


48 BKU NOVEMBER 2022


will be notified in early December. Showerwall offers retailers a suite of showroom support, including new


display stands dedicated to its Acrylic and Laminate collections. The waterfall stands feature large sample boards to inspire consumers and aid décor selection. Showerwall also works in collaboration with retailers to create shower and bath roomset displays, featuring full size Showerwall panels. Retailers can share display images featuring any of Showerwall’s 100+


designs across its Acrylic, Laminate and Compact collections. For more details on the prize draw, visit https://showerwall.co.uk/myshowerwalldisplay/.


Promotion for John at Kinedo pays dividends


After joining Saniflo in 2016 as a Technical Sales Engineer, John L’Erario has earned a well-deserved promotion to Kinedo Area Sales Manager covering a territory from the North of the Thames, up to the East Midlands and across to East Anglia. During the six years


in his previous role at the company John spent considerable time supporting the sales teams with the Kinedo range of shower cubicles, enclosures and trays, which included shows and events, installation demonstrations and training, maintenance and customer support. His exceptional knowledge of the range means he’s hit the ground running signing up new showrooms throughout his territory and creating awareness of the benefits of all-in-one cubicles, Kinedo trays and enclosures.


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