INDUSTRY UPDATE


British brand Waters Baths of Ashbourne welcomes Suzi English to the team


agent for the Midlands, effective 1 May 2025. Suzi brings her trademark energy, enthusiasm, and a wealth of industry experience to this key region, making her a valuable addition to the Waters Baths team. Suzi’s new territory spans a significant and well-established area,


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principle to your entire retail operation, as well as frontline cutomer service. Staying open to new ways of generating business and exploring new possibilities will keep your business agile and on point. By joining a traditional buying group, your independent business will be


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u0330 133 8336 uenquiries@siriusbuyinggroup.co.uk uwww.siriusbuyinggroup.co.uk


eeting new people and creating new opportunities is a natural part of business growth so its vital to apply this


stretching from Chesterfield to Oxford and from the Welsh border to the Lincolnshire coast. It’s a region that requires in-depth knowledge, confidence, and a customer-focused mindset; three qualities Suzi brings in abundance. Her appointment marks a clear commitment by Waters Baths to support its loyal customer base while also expanding relationships with new clients across the region. “Working with someone who is not only experienced but genuinely


passionate about what they do is a real privilege,” said Anthony Smith, Managing Director of Waters Baths. “Suzi will be a huge asset, and I’m looking forward to supporting her as she helps develop and grow this important area.” Suzi’s arrival coincides with the launch of Two12®, an exciting


new addition to the Waters Baths product range. This advanced inbuilt overflow filling systemis a significant innovation for the brand, eliminating the need for external taps and fittings to create a seamless, clutter-free aesthetic. With two core functions and available in twelve stunning colour


finishes, the aptly named Two12® is designed to enhance both form and function. It integrates beautifully into the bath itself, delivering effortless water flow for an elevated bathing experience that prioritises both comfort and style. The result is a solution that’s as practical as it is visually striking. Beautiful and simple. “Suzi’s appointment aligns perfectly with the launch of Two12®,,”


added Smith. “This innovation marks the beginning of an exciting new chapter for Waters Baths, and Suzi is the ideal person to help take it forward.” With Suzi’s expertise and the introduction of groundbreaking products


like Two12®, Waters Baths of Ashbourne is poised for continued growth; strengthening its partnerships and showcasing its commitment to quality, design, and innovation throughout the Midlands and beyond.


uwww.watersbaths.co.uk BKU MAY 2025 41


aters Baths of Ashbourne is delighted to announce the appointment of Suzi English as the new area sales


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