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INDUSTRY UPDATE


Triton Showers Appoints Paul Ravnbo-West as Market Development Manager


Ravnbo-West as market development manager in a strategic move aimed at influencing policy and regulation, exploring new technologies and driving innovation. Paul brings over a decade


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of experience working in the shower and wider HVAC industry, having previously led the development of the first shower technology to be recognised by BRE and DESNZ in the Standard Assessment Procedure (SAP). He will form a part of


NEXUS, Triton’s newly created internal team that bridges product, marketing and sustainability. This involves analysing customer needs, recommending product development strategies and ensuring the manufacturer’s operations minimise environmental impact. In the immediate future, Paul will play an important role in the launch of


ENlight® with HeatRepeat®, Triton’s first thermostatic shower compatible with any wastewater heat recovery system, which is set to launch at InstallerSHOW 2025. On his appointment, Paul said: “I’m excited to join Triton at such a


pivotal time for the shower industry. With Future Homes Standard on the horizon, it is important that we focus on developing water- and energy-efficient products that help build both sustainable and affordable homes for all generations. “Through the launch of ENlight® with HeatRepeat®, we will support


housebuilders in their efforts to achieve compliance with impending regulatory changes. Showers play a key role in reducing water and energy consumption, but it’s also important that we maintain performance and an optimal showering experience. This is where our team’s long-term innovation will ensure Triton remains the go-to choice for those seeking quality and efficient showering solutions.” David Tutton, managing director at Triton Showers, said: “Paul’s


long-term dedication to innovation and sustainability, namely highlighting the role of showers in reducing water and energy consumption in homes, will play a crucial role in our own sustainability journey over the coming years.” “At Triton, we are committed to achieving Net Zero by 2035. To


ensure this, we have made several long-term investments in our sustainability journey in recent years, across product innovation, supply chain management and infrastructure. Paul’s role in the launch of ENlight® with HeatRepeat® will prove crucial in furthering the business’s long-term ambitions.” Last year, Triton was honoured with a King’s Award for Enterprise in


recognition of its outstanding commitment to Sustainable Development. Triton was one of only 29 select organisations to be recognised nationally for its contribution, demonstrating its dedication to embedding sustainability at all levels of the business. To discover more about Triton Showers, please visit the website.


uwww.tritonshowers.co.uk uwww.the-ipg.co.uk BKU MAY 2025 39


The IPG – Stronger Together: Two Groups Unite to Champion Independent Businesses – With One Powerful Marketing Voice


visibility and a fresh marketing approach. The IPG, supporting independent plumbing stores and bathroom


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showrooms, and IBC, the voice of builders’ merchants, have formed a groundbreaking marketing alliance. While continuing to serve their distinct member bases, they now share a unified marketing strategy aimed at driving customers to their doors and helping suppliers reach end customers more effectively. “This is more than just joining forces—it’s a movement,” said Vick Patel,


Founder of IBC. “We’ll champion our independent members with a louder, clearer voice while preserving their individuality and personal service.” Robin Beal, Founder of The IPG, added, “We believe in the power of


independence and in working together. This independent alliance helps our members grow, stay competitive and feel seen in the market.” On 26th March, teams from both organisations gathered in London to


officially launch the independent alliance, building team relationships and aligning marketing goals. With national campaigns and shared insights, the marketing team will


spotlight the value of supporting the independent alliance members. Suppliers also gain new ways to connect with customers through co- branded campaigns. Two organisations. One marketing voice. One powerful message: Support your local independent business. When independents thrive,


communities flourish. Nike Lovell, Marketing Director, The IPG.


bold new collaboration is energising the UK’s independent trade sector, offering real support, greater


riton Showers has appointed Paul


THE IPG Supporting Independents


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