INDUSTRY UPDATE THE BMA COLUMN
BMA – Unleashing data power to transform water consumption
I
nnovative water-reducing products are but one piece of the puzzle to reduce domestic water consumption in line with government targets.
Recognising the limitations of technological solutions alone, the government should harness the power of big data to understand and influence water usage behaviours. Shorter showers, reducing the number of baths filled, turning off taps, and utilising dual flush toilets are all simple behaviours we can adopt. Extensive collaborative research is proposed to analyse the impact of messaging, prompts, fittings, and bathroom environments on showering behaviours. This research aims to provide valuable insights that can shape targeted campaigns to encourage water-saving habits.
One of the critical tools in this arsenal is the implementation of smart water meters, which offer unparalleled insights into household water usage. These devices can monitor every aspect of water consumption, from shower durations to toilet flush frequencies, providing a wealth of data crucial for devising effective policies.
Smart water meters could play a pivotal role in enhancing the government’s ability to make informed policy decisions. By collecting real-time data on households’ water usage patterns, authorities could gain a nuanced understanding of peak consumption periods, regional variations, and the impact of seasonal changes. This wealth of information would enable the formulation of targeted policies that address specific challenges in water management. Additionally, the data-driven approach allows for identifying trends and evaluating the effectiveness of existing initiatives. Crucially, there is no plan for universal smart metering in the UK, but if implemented, it would ensure that all households contribute to the data pool. The government can tailor its water-reducing policies and initiatives with this information, leveraging insights to drive behaviour change. By understanding the nuances of water consumption at a granular level, policymakers can craft campaigns that resonate with specific demographics, fostering a sense of responsibility and promoting sustainable practices. In the face of rising per capita consumption despite past efforts, a UK Government commitment to a data-centric approach would represent a significant step towards achieving statutory targets. As technology continues to evolve, the era of smart water management is in reach, offering a promising avenue to secure a more water-efficient future for the nation.
Russell Stewart moves into Area Sales Manager role at Kudos
R
ussell Stewart joined Kudos Shower Products as a Retailer Support Manager a little over 2 years ago and he has now been promoted to an Area Sales Manager covering the Midlands to Southeast region.
Russell is now part of a new team of Area Sales Managers for the business and he has been appointed specifically to support National Merchants and Buying Groups customers in his area. “I am really pleased to have been promoted after just 2 years with the business and I’m excited about being a part of this new team.” Said Russell. “I may have only worked with Kudos since 2021, but I sold their products in my previous role for many years as showroom sales manager for a national merchant. Kudos offers a quality product and it’s great to see our parent business, the Ronal Group, investing in its growth.” Nick Graville, Sales & Marketing Director for Kudos explains, “Over the past four years our customers have been supported by our 8 strong Retail Support Managers (RSM’s), all of whom provide support to showrooms with technical and installation assistance. As we continue to grow there has clearly been a desire for us to provide more sales support, so in addition to the recent appointments for our independent showroom retailers we are building a team of merchant focused Area Sales Managers, who will also work alongside the RSM’s, improving the depth of support and communication with our customer base. We are delighted that Russell Stewart has become part of this team.”
Kudos Shower Products Ltd has been designing and manufacturing shower products at their Cumbria facility since 1999. Their portfolio includes shower enclosures, shower trays, over-bath screens and wet- room solutions sold via KBB showrooms and merchants across the UK. For more information please call or visit their website.
For more information contact BMA on 01782 631619 or email
info@bathroom-association.org.uk
01539 564040 email
info@kudosshowers.co.uk
www.kudosshowers.co.uk
BKU MARCH 2024 51
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