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INDUSTRY VIEWS


INDUSTRY VIEWS


Making remote office working easier


“We undertook research with 2,000 would-be office workers, which revealed that just 18% have a purpose-designed study in their home – the remainder use their lounge (32%), dining room and kitchen (31%) or the bedroom (22%). But with home working expected to carry on for some time, many are prepared to do something about it. “For example, 18% of respondents are planning to reconfigure an existing room to create a


dedicated home office set up, while almost a third are considering going a step further, by doing building work to create the space they need. “Most home workers (88%) say good lighting is their top requirement in a home office, while


charging points for phones (84%) and power sockets (83%) are also important. For the 83% of respondents who want to close off their workspace at the end of each day, sliding, pocket or pivot doors offer the perfect solution. Combined, these demands equate to a huge opportunity for those working in our industry.”


Comment by Elizabeth Briggs, Category Manager for Sliding, Room and Building, Häfele UK


Adapting is key


When the UK’s lockdown was announced on 23rd March 2020, Trojan made the difficult decision of suspending operations, due to the unease of the events and to ultimately, keep our employees safe. During this short period, as many businesses did, we adapted our ways of working to ensure once we were allowed, we could open up and continue fulfilling orders. As we started our phased re- opening, we didn’t expect what was to come and on reflection, I think we underestimated the demand for bathroom renovations. As people spent more time at home, there was a significant increase in home DIY projects especially in the bathroom, which ultimately led to an unexpected but extremely positive increase in our sales. For example, our Aquair bath sales have increased significantly as people want to create a luxury spa- like space within their home. Over this past


year, I also saw how resilient and adaptable the bathroom industry is. Other markets struggled to keep going, whereas we adapted our processes and continued working to ensure we could manufacture to meet the retailer demand.


Improving cooking skills during lockdown


Research conducted during July and August 2020 noted that during the pandemic, 50 per cent of respondents enjoyed eating more family meals, and when asked how they spent their extra time at home, 49 per cent enjoyed cooking more1. A Whirlpool study also found that during the pandemic consumers were utilising automatic induction hob features plus re-heating and defrosting functions in a microwave more frequently2. Furthermore, consumers became interested in improving their cooking skills during the UK lockdown because they were unable to eat out at restaurants or rely on external family members to help in the kitchen3. Therefore, we expect that consumers will


look to invest in the latest cooking technology to enhance their home cooking experience. Cooking appliances that boast built-in culinary expertise, automatic recipe programmes and step-by-step guidance are likely to propel to the top of the consumer’s wish-list, to provide support in the kitchen as well as produce great results, every time.


1 IKEA - Life at Home 2020 -The Big Home Reboot 2 Whirlpool Corporation - Covid-19 EMEA Tracking Survey Summary of UK key takeouts -June 2020


3 Euromonitor International - Passport: The Impact of Coronavirus on Consumer Appliances - May 2020


Comment by David Mosley Managing Director, Trojan


Comment by Tim Buszka, Head of Brand and Digital, Whirlpool


BKU MARCH 2021


7


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