INDUSTRY UPDATE THE TILE ASSOCIATION COLUMN
UWLA hosts Water Matters virtual conference
T
he Unified Water Label Association is to host a European virtual conference, Water Matters, to explore how the
bathroom industry can work together to better inform customers about using water efficiently. The event takes place on Tuesday 13 April at 1pm BST (2pm CES), and will be free to access. The event includes a panel discussion with representatives from four
different companies operating in Europe and two industry speakers from global home furnishing brand Ikea and German DIY retailer Globus. The panel will discuss how they are communicating the Unified Water Label in their sectors, what tools or channels work best, and how they are using innovation to help them meet their environmental objectives. UWLA MD Yvonne Orgill said, “The time is right to bring together
different sectors of our industry to discuss how they are communicating the benefits of using innovative water efficient products, for the benefit of the planet. There is a renewed awareness amongst governments and consumers that climate change should be taken seriously, and with the Unified Water Label gaining ground across Europe, there is much to be gained from sharing experiences. “We are excited to bring this event on-line, offering the opportunity for
more people to join us, encouraging everyone to do a little so that together we can achieve a lot.” Carlos Velazquez, newly elected
president of UWLA, will also present on update on the progress of the Unified Water Label across Europe. He said, “This will be an important conference for anyone that wants to learn more about how to communicate with customers on water efficiency and environmental issues. We have brought together an outstanding line-up of speakers to share their strategies, and the commercial benefits that come from supporting and promoting the Unified Water Label.”
One month left before closure of entries in the 2021 TTA Awards
winning that prestigious TTA Award – with all the kudos and the benefits that winning can bring to you and your business. Full information is available on the Awards website at
www.ttaawards.com and you can enter online from the website as well. TTA is, as ever, very grateful to this year’s Gold sponsors. They are:
E
Banks & Lloyd, JACKOBOARD, Mapei, Norcros Adhesives, Palace Chemicals, PCS, Shackerley (Holdings) Group Ltd., Tilemaster, UltraTileFix and Verona. These are the companies from our industry who have recognised the
value and the marketing benefit that they get from their association with the TTA Awards, including heavyweight exposure in the lead-up to the big Awards night in September, as well as during the event and following it. The Awards are all about recognising enterprise, innovation and achievement. Our Gold sponsors are the companies who support these values and who wish to help them flourish. There are still sponsorship opportunities available for companies who want to get involved. If you want your entry to be considered, please get it in to us as soon as
possible. That April closing date will come around in no time! With 16 categories to choose from, there will be one right for you. The Awards are free to enter and you can use your win or the fact that you were shortlisted in your own marketing activities. The gala Awards celebration will take place on 10 September at the
Hilton Birmingham Metropole. As before, the Tiling Show will be held at the same venue earlier in the day. With additional space and new attractions, the Show is set to be the best yet. Holding both events on the same day will amount to a great celebration of all the best that the tiling industry has to offer. More information about the Tiling Show will follow in due course.
ntries in this year’s TTA Awards close next month. Now is the time to get your entry in and be in with a chance of
orgill@europeanbathroomforum.eu
www.uwla.eu
46 BKU MARCH 2021
For further information or to join TTA visit
www.tiles.org.uk/join
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