INDUSTRY VIEWS
INDUSTRY VIEWS
Here's to a brighter 2021 I
t feels like the first few months of 2021 have flown by, and with the
government’s latest announcement outlining the road out of lockdown, it feels like we might be heading towards some form of normality. Schools opening back up is definitely going to take the pressure off of all of us that are remote working, but the highlight of the announcement for me is that retailers can open their doors to customers again on
April 12th. I can’t wait to see shops full of customers again, but it poses one important question – are you ready? Over the past month, manufacturers have
been showcasing some stunning new products, software and CAD companies have released remote and in-store systems that go above and beyond anything I’ve ever seen before, and retailers have engaged with their audiences on a whole other level despite the hurdles of home working.
The KBB industry never stops moving –
the last twelve months has been a testament of that. I think every single person should be incredibly proud of what they’ve managed to achieve over this (hopefully final!) lockdown, and here’s to a brighter 2021!
Take Care, Carly
Small can be beautiful
It’s no secret that bathrooms, particularly in new build properties, are no often blessed with a vast amount of space. With building regulations stipulating the requirement for cloakrooms, and many of us growing into our homes by adding on second or third bathrooms, the need for clever thinking when it comes to designing the bathroom has never really been greater. This is where an independent retailer has the edge over competition from online stores and DIY sheds though, with showroom displays where space- saving solutions can be clearly demonstrated and with design expertise that is required to make the most of a compact footprint and simply is not available anywhere else. As professionals you are best placed to know that a compact space doesn’t have to look cluttered or cramped and to advise your customers on the best design tricks to employ to go big on their dream bathroom plans regardless.
The printed brochure reimagined, digitally
The last 12 months has seen digital technology being embraced like never before and has brought with it a reimagining of the traditional printed brochure. By going digital with this vital piece of marketing manufacturers are able to make their products more accessible and more interactive, while the constraints of physical brochures, like their limited lifecycle and the potential for waste are resolved. Imagine consumers
Comment by Ben Bryden, Sales & Marketing Director, RAK Ceramics
being able to take a product out of the brochure and placing it in their homes so that they know that it will be perfect. Imagine being able to easily update the brochure as and when products are discontinued or prices are increased, without having to face print and distribution costs. Digital brochures offer all of these benefits, combining AR and immersive 4D to bring products to life in a way that is simply impossible with print media.
Comment by Nathan MacLean, Managing Director, Logicom
6 BKU MARCH 2021
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