WORK SURFACES & SPLASHBACKS
and value continue to drive the impressive growth of high-quality laminate worksurfaces. Both square edge and Q3 profiles continue to do very well and all levels with the revolutionary slimline 12.5mm solid core laminates, like Bushboard Evolve, exceeding the growth of traditional solid surfaces. Modern laminates offer kitchen retailers a
Comment by Caroline Elliott Head of Product for worktops, Bushboard
strong, well defined opportunity. There is a clear trade up path, a tangible customer journey that starts with contract decors available in 28mm through to 38mm post-formed collections with on-trend realistic designs and textures. Next the 38mm square edge is a premium option then up again to 22mm laminate worktops that fit well with open plan living and dining spaces. right at the top, the stunning solid core 12.5mm ranges, in our case Evolve. Thanks to the repositioning of the Bushboard collections there is a solution at every level.
Elegant super-slimline, solid core laminates are particularly compelling for kitchen retailers looking
Laminate - An Opportunity on Every Level T
he remarkable choice of hyper- realistic decors, proven endurance
to create a luxury design - the material is easy to handle and work with and delivers savings in both installation times and costs when compared to top-end solid materials like marbles, granites and timbers. At the same time, co-ordinating core colours allow for the easy creation of smooth drainer grooves and under mount sinks installed on site at the time of full kitchen fit. The modern look, feel, and performance of a high-quality laminate product allows consumers to update an existing kitchen or create highly individual, virtually seamless living and dining areas in open-plan spaces that double as family rooms or workspaces. At Bushboard, we recognise that consumers want to create the homes they see on social media, on TV and in magazines. We have identified clear segments within our brochures including luxurious marbles, industrial, Scandi, monochrome and natural elements - with a hardwearing laminate that is practically indistinguishable from a block of solid wood or stone, creating these looks is easy and efficient for retailers and the end consumer.
Options Relaunch for Bushboard T
he fresh updates across the Options laminate worktop range at KBB 2020
(stand G95). The Options post-formed range, manufactured in Wellingborough, Northampton has been the staple kitchen surface of choice for retailers throughout the UK for its style, durability and affordability. An array of new decors are being unveiled to
create an up to date range; all supported by a comprehensive marketing suite that includes a new brochure, display stands, point of sale and sample-service. Caroline Elliott, Head of Product for Worktops
at Bushboard, explains, “We have revisited the Options collection and created a range that combines practicality and quality with trend-led, hyper-realistic decors. The new range offers a great choice across 38mm & 28mm Q3 profiles, and is presented with an updated and striking new brand look.’’ Caroline says, “The new Options brochure is a comprehensive guide for retailers or homeowners who want to revamp their kitchen space, to give inspiration to how they can bring their vision to life with our class-leading range of worktops. We have also decided to include our Vista Statement Splashbacks due to the amazing reaction of this range; it allows you to elevate your design while offering a practical alternative to tiling.”
Featuring new natural-looking woods, on-trend stones & concretes, luxe marbles and two
Bushboard Options Nagoshi Pine – one of 50 new decors launching at KBB 2020. BKU MARCH 2020 33
modern sparkle decors in eight tactile textures. Five stylish collections; Luxurious Marbles, Industrial Details, Scandi Style, Free-flowing Monochrome and Natural Elements, are presented with swatches, suggested colour palettes, including exact paint references and complementing accessory details designed to inspire.
Manufactured with a smooth edge Q3 profile,
and available in both 4.1m and 3m lengths, Options worktops are easy to install and coated with anti-bacterial protection. The fifty decors
comprise 40 (number) x 38mm across eight textures and 10 x 28mm across three textures. Caroline says, “The new Options brochure is a comprehensive guide for retailers or homeowners who want to revamp a kitchen space or are looking for décor inspiration.” The new Bushboard Options collection brochure can be downloaded at
www.bushboard.co.uk and is also available in print.
01933 2322422
www.bushboard.co.uk
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