Virtual Worlds – The science behind 4D kitchen and bathroom design


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has gone on to buy a bathroom from us. Virtual Worlds takes the customer into a different realm and 4D enables customers to see what a difference just a little extra investment can make.” Those are the words of Andrew Sibley of DNA Bathrooms, one of the many independent retailers that is enjoying a higher conversion rate, and higher value orders, since investing in the latest Virtual Worlds 4D technology. Most if not all retailers will be familiar with that sinking feeling of realising that, no matter how hard they try, the customer is not 100% committed to their design ideas and they are not going to be able to clinch that sale – it’s a familiar problem throughout the kbb industry, simply because kitchens and bathrooms are a big investment and designing such spaces is an emotive experience. So what makes 4D technology, such a game-changer? The reason is due to neuroscience, which underpins the persuasive element of Virtual Worlds 4D Theatre. 4D Theatre uses completely immersive virtual


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reality to deliver an experience which is personalised to your consumer, allowing them to compare different choices and making the whole design presentation more emotional and therefore


veryone who has seen a design through the Virtual Worlds headset


Nathan Maclean Managing Director of Virtual Worlds


more memorable. By doing this, 4D Theatre appeals to the fast acting ‘primal brain’, which then filters up to the slower ‘rational brain’, making it easier and quicker for the consumer to make a favourable decision.


This means that when consumers see their new kitchen or bathroom in Virtual Worlds they are


16 BKU MARCH 2020


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