driven to go ahead with it, making the conversion to sale easier for the retailer and enabling them to increase the value of the sale too. Once seen, the 4D design stays in the mind of the consumer, prompting a return visit to the showroom at which point a ‘yes, let’s go ahead,’ is almost guaranteed. By providing an immersive design experience with Virtual Worlds, all involved in the design, from the retailer through to the consumer will be much more confident that the finished room will be everything they imagined it to be. Virtual Worlds 4D Theatre is a completely immersive experience, where the user can walk freely around their new room during the design stage. They can check if there is enough space around a kitchen island,


change from day to night and adjust lighting levels accordingly, open cupboards, pull-out drawers and even stand in the shower or put their hands under taps and see them getting wet. Adjustments can be made at a click of a button and consumers can choose from thousands of products from the leading kitchen and bathroom brands represented within the software, to make a dream room a reality. For retailers there are many advantages aside from the very important one of increased sales too – Virtual Worlds 4D Theatre helps retailers overcome the problem of restricted display space by taking up just one bay’s worth of physical space and enabing the showroom to expand without any additional expensive retail space.


4D technology is empowering independent


retailers to close more sales, increase margins and shorten their sales cycle, giving them a USP that drives customers though the door. To find out more call Virtual Worlds or visit the


website.


01908 663848 www.virtualworlds.co.uk


BKU MARCH 2020 17


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