INDUSTRY UPDATE THE BMA COLUMN THE KBSA COLUMN
BMA – Unveiling water wastefulness Behind the Bathroom Door
I
n the privacy of our bathrooms, conscious and subconscious habits shape our water usage, often to the detriment of conservation efforts. The latest research spearheaded by the BMA delves into the intimate realm of our personal bathroom routines, shedding light on the perplexing dichotomy between water scarcity and wasteful habits.
Supported by Professor Ian Walker from Swansea University’s School of Psychology, the study unravels behaviour-forming mechanisms that perpetuate water wastage within our bathrooms. He notes that the optimum time for behaviour change is when a new bathroom is fitted, as many behaviours rooted in childhood persist into adulthood, largely unchallenged and unchanged.
The research reveals a startling revelation: despite the looming water scarcity crisis, wasteful practices persist unabated. While 3 out of 5 participants admitted to leaving taps running during handwashing and more than 2 in 5 while brushing their teeth, 87% reported having baths, yet nearly a third of these fixtures go unused. However, when the tub is used, it’s not uncommon for people to have a long 2-hour soak. Additionally, the allure of technology in the bathroom, once seen as a refuge from digital activities, is met with mixed sentiments. 48% of participants preferred a serene bathroom without distractions, while 37% viewed their bathroom as a practical space to get clean quickly, again without distractions. Only 13% expressed interest in integrating more technology, primarily for comfort and relaxation, such as playing music. Amidst these insights, a striking revelation surfaces: participants unabashedly cling to wasteful habits in the name of personal well-being. Whether luxuriating in long showers or basking in the comfort of deep baths, the allure of personal comfort outweighs the imperative to conserve water.
Indeed, the findings underscore the formidable challenge of effecting behavioural change in the face of entrenched habits and deeply ingrained perceptions of personal necessity. Households will need to grapple with the imperative of water conservation as government targets for reducing water consumption are on the horizon. However, bridging the chasm between personal comfort and environmental responsibility is a formidable task that requires immediate attention.
For more information contact BMA on 01782 631619 or email
info@bathroom-association.org.uk
48 BKU JUNE 2024
Growth continues at Kbsa T
he Kbsa continues to build its membership with four more new retailers and one corporate member joining
in April.
Kelsalls Interiors Ltd based in Manchester, Complete Kitchens Limited based in Torfaen, Counter Interiors in York and Hive Kitchens from Ilkley are the new retail members with international manufacturer and distributor Häfele the corporate member.
Kelsalls Interiors is a family owned business that has been operating for 25 years. The team, which is led by Zed Siddique, has over 40 years of experience in the industry. They offer luxury kitchens and bathrooms from a three storey showroom.
Complete Kitchens is family owned, started by father Bob Urie it is now run by sons Richard and Paul. Recognised as one of Wales’ premier showrooms, the business offers fitted kitchens, bathrooms, bedrooms, sliding wardrobes and home offices furniture. Counter Interiors have been bringing outstanding kitchens, boot rooms, media rooms and home office to clients throughout North Yorkshire for over 20 years. The family-run team have two showrooms in York and Malton and take great pride in staying true to their traditional values.
Mark Bickerstaffe, Adam Corbally and Olivia Corbally at Hive Kitchens have 30 years combined experience in the industry and a genuine passion for designing elegant kitchens and interiors for their clients.
Häfele has a heritage dating back to 1923, and has been operating in the UK for 40 years, supplying innovative furniture fittings, accessories, hardware and ironmongery to the KBB sector.
More details are available from The KBSA
www.kbsa.org.uk or call 01623 818808
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