BRASSWARE & ACCESSORIES Ben Bryden
RAK Ceramics UK
BKU’s Matt Broughton spoke with Ben Bryden, Sales and Marketing Director at RAK Ceramics UK.
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side from colour choice, key trends influencing brassware and accessory choices in bathroom design include sustainability, with consumers opting for eco-friendly materials and water-saving fixtures.” So says Ben Bryden, RAK Ceramic’s Sales and Marketing manager. “Minimalist and sleek designs are popular, promoting a clean and modern aesthetic. Smart technology integration, such as touchless taps and smart showers, is also on the rise, enhancing convenience and efficiency. Additionally, personalisation is key, with customisable options allowing for unique finishes and bespoke configurations. High-quality, durable materials that ensure longevity and easy maintenance are also critical factors driving consumer preferences.” RAK Ceramics offers a diverse range of brassware designed to meet various customer preferences in colour and style. Its collection includes contemporary finishes such as matte black, brushed nickel, and polished chrome, ensuring a match for any bathroom design. “We prioritise high-quality materials and finishes that are not only visually appealing but also durable and easy to maintain,” explains Ben. “By keeping up with the latest trends and incorporating customer feedback, we ensure our brassware range satisfies demand for both classic and modern aesthetics, providing versatile options that cater to a wide array of tastes and design schemes.”
On colour choices, Ben says, “As we see customer preferences evolving, we understand how vital it is to keep up with new trends and colour demands. Our current colour choices are designed to suit a wide range of tastes, but we’re open to expanding our options to better meet changing needs. Our goal is to provide a diverse selection that mirrors the latest design trends, ensuring our customers have plenty of choices to create spaces that truly reflect their style.”
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Consumers love having options to make their bathrooms uniquely theirs
RAK Ceramics presents a versatile array of over 30 tap ranges, each showcasing distinctive styles to suit diverse preferences. Its brassware collection spans five finishes: polished chrome, brushed gold, matt black, and brushed nickel, ensuring a perfect match for any bathroom aesthetic. “From sleek and minimalist designs to timeless classics and bold contemporary statements, our tap ranges offer a spectrum of styles to cater to every taste and interior theme. “ To stay ahead of changing trends, RAK is constantly exploring what’s hot and what’s not through market research, design brainstorming sessions, and chats with amazing customers. “We’re tuned in to industry publications, trade shows, and social media to catch wind of emerging styles. Plus, we love collaborating with
talented designers to infuse fresh ideas into our products,” says Ben.
And what are Ben’s thoughts on the ‘wish lists’ for 2025? “It’s all about sustainability and smart tech in the bathroom world. People are becoming more eco-conscious, so they’ll be all about those eco-friendly materials and water-saving gadgets. Think touchless taps, adjustable water flow, and cool LED lighting built right into the fixtures. And let’s not forget personalisation - consumers love having options to make their bathrooms uniquely theirs, whether it’s picking out custom finishes or tailoring the design to fit their style.”
30 BKU JUNE 2024
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