INDUSTRY VIEWS
INDUSTRY VIEWS
Designer insight leads the way to innovation
To be successful in a crowded market, it is important to be forward-thinking and innovative. As a manufacturer we owe it to our customers to invest heavily in our research and development and to bring something different to the industry. But where do these new ideas come from? From our experience, collaboration is the essence of creation. Design can have many
influences and as a global brand represented in countries around the world it is important to embrace a diverse range of design cultures. Working with third party designers, who specialise in industries other than kitchens and bathrooms, brings new thinking into the industry and is vital for innovation and creativity. The designers we chose to work with share our vision for exquisite design and craftsmanship
and the rest is open to interpretation and exploration – just like good design should be, as it paves the way to new ideas and innovations that drive the market forward in new ways.
Comment by Ben Bryden, Sales & Marketing Director, RAK Ceramics UK 2022 Challenges Continue
The number of challenges facing manufacturers in the UK right now is alarming. With costs across the board continuing to escalate and pressures both internally and externally, it is ultimately pushing us all into a difficult position. Across the industry, whether you produce branded products or own
label items for your customers to sell themselves, you will have seen building and liability insurance costs as well as fixed term gas and electricity prices increase. The transport industry challenges, including the driver shortages and fuel prices also continue to affect our industry with increased costs and pressures.
It is therefore
Comment by David Mosley, Managing Director, Trojan
paramount that we maintain a balance between the products that we manufacture, ensuring our OEM and branded items are made and continue to be sold alongside each other to achieve consistency for our business, avoiding over reliance on one particular area. Spreading our risk right now is definitely a business priority. With no end in sight to the challenges we are facing, working together across the industry is the best chance we have of weathering the storm.
Grounding colours and materials continue to be key sellers
After a tumultuous two years, which has seen the way we live our lives and use our homes change dramatically, it’s no surprise that organic shades that create a calm, relaxing ambience continue to be a popular choice in home interiors. Kitchens in grounding colours and materials that stimulate the senses, help us reconnect with nature and provide much-needed feelings of safety and stability remain key priorities in the consumer’s purchasing journey. With rising interest in biophilic design, retailers are seeing more demand for
wood finishes which are perfect for bringing a warm, natural look and feel to the kitchen. When paired with plain coloured doors or introduced in a contemporary way such as in a fluted design, wood kitchens stay on the right side of contemporary. Soothing neutral
tones and earthy grey and brown shades continue to be a popular choice in kitchens as they offer a warm and homely touch and are endlessly versatile. The mixed materials trend is also still very strong and bringing together materials such as wood, concrete and brushed steel is an ideal way to create a kitchen space that is grounded in nature.
Comment by Richard Turner, National Sales Manager for UK & Ireland, Pronorm
6 BKU JUNE 2022
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