STORAGE SOLUTIONS
kitchen bug bears in the UK, according to Häfele UK’s latest research. When it comes to storage, 32% of
Storage Nightmares B
adly designed storage, limited space and poor layout are the top three
homeowners said they didn’t have enough; 17% said their storage is located too high for them to reach or that they find it difficult to access items in corner cupboards, while 13% said they can’t store small appliances conveniently. Meanwhile, 27% of people said their kitchens
are too small, with more than one in five saying their small kitchen leads to cluttered worktops. And when it comes to layout, one in seven say their kitchen is poorly designed, with one in 20 citing worktops that are too high and badly positioned cupboards as
Comment by Natalie Davenport Head of Marketing, Häfele UK
their main gripes. With one in five people claiming they don’t like their kitchen, the research also shows that poorly
designed spaces can impact mental health and wellbeing. More than 85% of homeowners said their kitchen impacts their emotional and mental health, while two thirds said if their biggest issue was fixed in the kitchen, it would improve their quality of life. A kitchen that doesn’t meet the needs of the
user can make them feel sad, depressed or anxious, whereas get it right and people reported feeling comfortable, happy, sociable and inspired. And when it comes to their next kitchen, the
top three most important factors homeowners would prioritise are functionality (60%), more or smarter storage (32%), and a better layout (29%). In even the smallest of kitchens, the right
storage can make all the difference. Get the right fixtures, features and fittings to meet the lifestyles of the end users and you can ensure that your customers get the most effective space possible that they can enjoy for years to come.
Häfele launches industry whitepaper on functional kitchen design
H
äfele UK has launched a new industry whitepaper revealing what
drives homeowners’ buying decisions when it comes to their kitchens, to help studios and designers gain a competitive edge in the industry. Earlier this year, Häfele – which is shortlisted for
the BKU Awards – undertook research with more than 2,000 homeowners to explore kitchens of today – what they’re used for, the biggest pain points, most desired or useful features, and how they impact homeowners day-to-day.
The findings have now been shared in the
whitepaper, which has been drafted in partnership with architect and designer Laura Jane Clark, to provide kitchen studios, designers and installers with advice on how to capture greater market share with great-looking, functional kitchen designs. The launch of the whitepaper comes off the
back of an exclusive online masterclass held by Clark for Häfele’s Studio Partners earlier in the month, with Clark having already delivered two presentations for Häfele on its stand at kbb 2022, at the Birmingham NEC in February.
Natalie Davenport, Head of Marketing for
Häfele UK, said: “Our commitment is to continue innovating the solutions, systems and services we offer the industry, and we want this whitepaper, drafted together with Laura Jane Clark, to be an extension of that. We see it as a vital asset to anyone involved in the creation of kitchens, providing everything they might need to deliver functional spaces for customers so they’re able to enjoy beautiful spaces that work around their needs today, tomorrow and well into the future.” To download the white paper, go to:
www.hafele.co.uk/en/info/about-haefele/haefele- uk/kitchens-for-living/185002.
uwww.hafele.co.uk 40 BKU JUNE 2022
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