INDUSTRY INDUSTRY VIEWS VIEWS The enduring appeal of tile-effect flooring
Trends in the world of flooring are known for their ebb and flow, and within the LVT market, tile designs are having a particularly strong resurgence.
In recent years, consumer interest in adding warmth to kitchens and bathrooms has grown significantly, as they aimed to avoid a clinical and sterile feel. This trend has been made possible with the emergence of realistic wood effects that provide performance, water-resistance, and easy maintenance. However, sales of our LVT ranges show that the trend is shifting back towards tile designs, perhaps driven by the desire for a cleaner, more streamlined look post-pandemic and the popularity of light, neutral interiors many stone and ceramic tile effects offer. Today’s LVT market offers an array of tile-inspired options, from calming and contemporary neutrals to captivating patterns, marbles, and terrazzo. LVT designs now resemble what the consumer perceives as “real” tiles more convincingly than ever before and they also offer the benefits of fast and easy installation, durability, easy maintenance, and inherent warmth underfoot. Installation is a key benefit of LVT over conventional tiling because there are no wet trades involved or drying, grouting and washing down. The product can be fitted by the retailer’s own installation team which helps with project management on and off site. We know of many retailers who have moved to LVT as the main flooring material of choice now because it helps them offer a turn-key project that combines simplicity and long-lasting style. The popularity of tile designs is, in part, being driven by the advocacy of our retail partners who see its benefits over a traditional tiled route.
Comment by Gail Alcock, Product Director for Malmo™
Shower installed in a day
Shower cubicles are a popular solution that save time and make installation easy. Self-contained cubicles come with internal and external glass panels, door, shower and tray all in one. With no need for silicone, grout or making good the walls behind, these cubicles can be installed and ready to use within a day! They are perfect for bath replacement projects too.
Comment by Bill Miller Managing Director, KBBG
Strong premium section
The first six months of 2023 have been challenging for most independent kitchen and bathroom retailers. The regular rise in interest rates has had a dampening effect on the market, resulting in a significant reduction in new sales enquires, with some cases down by as much as 50 per cent on the same period last year.
Comment by Amanda Mills Marketing Manager, Kinedo
6 BKU JULY 2023
However, the enquiries that are being made are of high quality and value. The feedback from our members across the country is that the premium sector is continuing to perform better than the mid to lower price sectors. This is understandable as consumers with a higher income, looking to make a large investment in a new kitchen or bathroom, are probably much less effected by the rising cost of living and interest rates, unlike most consumers who are struggling with higher living costs, leaving little left over to make a significant new purchase.
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