BATHROOM FURNITURE
Current and future trends C
urrently, we’re seeing several trends dominating our sector. Bathroom designs have become more minimalistic with refined details and hidden features, offering a much cleaner look with elevated functionality. Smart storage – designed with compact living in mind – is also key to the overall scheme, seeing more efficient use of space especially in an urban setting.
Comment by Erdem Akan Design Director, VitrA Bathrooms
Simultaneously, wellness remains a high priority. Our modern lifestyle has resulted in the bathroom being more than “just a bathroom” – not only is it a space where we clean but a place of sanctuary where we refresh and relax. Bringing the outdoors in – for instance, using houseplants and natural materials – also helps create a calming space to enhance both our physical and mental states. Based on our extensive in-house research, coupled with what we’ve seen at global events this year, we also expect a few “micro” trends to
emerge – and potentially accelerate – in the next 12 months.
Hygiene may sound obvious but after the pandemic, it has become more important than ever. While VitrA Hygiene – a unique glazing process applied to all our ceramicware – inhibits the growth of harmful bacteria by 99.9%, our Rim- ex and SmoothFlush rimless toilets eliminate anywhere for germs and dirt to accumulate. Meanwhile, sustainability is set to become a norm, hence water-efficient and energy-saving designs are vital to reduce our consumption and make our everyday lives much greener. And finally, many may get nervous about introducing colour to the bathroom but small touches, such as brassware, offer a simple and subtle way of doing it without going “full avocado”. At VitrA, we’re launching a new series of brassware finishes – from soft copper to soft gold – bringing colour as well as a sense of sophistication to the bathroom.
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups
F
ounded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey.
From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6
million pieces of sanitaryware a year – along with complementary bathroom furniture, brassware and accessories ranges distributed to over 75 countries on five continents.
VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 30 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom
Installation (BiKBBI). In Spring 2021, VitrA opened a flagship showroom in Clerkenwell, London – a creative hub for architects, designers and thinkers with dedicated areas for product specification, events and workshops.
www.VitrA.co.uk
28 BKU JULY 2023
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