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p20 BKU-JAN22 Utopia Intro_bku 07/01/2022 11:41 Page 20


BATHS, BASINS & WC’S


white with design-led styles now taking centre stage in the bathroom. Massive advances in modern technology and


No boundaries to what can be achieved B


athroom sanitaryware has come such a long way from the pedestal basin in


techniques in the industrial sanitaryware sector have enabled manufacturers to produce ever more elaborate pieces, both in terms of size and design. Anything from large, two metre plus flat sided basins to amorphous sculptures with razor thin rims can now be achieved in composite and ceramic materials. All of which is fantastic news to designers as


Comment by Richard Shore Head of Product Design, Utopia Bathrooms


there are realistically now no boundaries to what can be achieved and this in turn enhances the scope for creative bathroom design. Trends like thin rims, softer curves, textured surfaces, and stronger colours are creating more and more statement pieces that effectively become a piece of sculpture as well as a wholly practical utility, particularly when teamed with bold


brassware. This innovative and ground-breaking design continues to stimulate the market although alongside these exciting progressions, we are aware that diversity is still the key with healthy continued demand for heritage- inspired options as well as the latest sculptural forms. Advances in technology benefit the whole market. Cohesive design is very important with


sanitaryware and the availability of a full suite of products is vital, so a range of complementary close-coupled, back to wall and wall hung toilets that co-ordinate with the basins is essential. Also, a choice of sizes is very important, so that those with smaller bathrooms or en suites don’t miss out on the best designs. Freestanding and integrated baths that


complement the suite are a great option for those who are looking for a fully co-ordinated look, and with more manufacturers now offering that full solution nothing will look out of place.


Luxurious sit-on basins from Utopia F


or that all important wow factor, you can’t beat the impact of a


beautiful sit-on basin. Utopia has always offered luxurious sit-on basins as part of its extensive sanitaryware collection and is now planning exciting additions to ensure demand for innovative new options is met. As Helen Clark, Utopia’s Head of Marketing,


comments “A sit-on basin adds the designer touch to any bathroom, providing a fabulous focal point. We know that consumers are always looking for ways to add personality to their


bathroom and this is the perfect way to do so. Based on feedback from our retail partners and consumers, we are greatly expanding our range in terms of colour, finish and style.” More details will be unveiled shortly but the


planned launch includes a fabulous range of new basins and stunning complementary brassware alongside significant extensions for existing ranges. For example, YOU – Utopia’s popular modular collection – has been given a new alternative look offering a full unicolour appearance and providing the perfect platform for sit-on basins, as previewed here.


As ever, choice is the key to the Utopia offer.


Helen Clark continues “We are now offering our greatest ever array of colours, finishes and materials to give designers and consumers alike the opportunity to create something truly stunning and, perhaps even more importantly, something that is totally unique to them.”


u01902 406402 uwww.utopiagroup.com


20 BKU JANUARY 2022


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