Contemporary
Firbeck Supermatt Dust Grey / Firbeck Supermatt Graphite
launch of “Blossom Avenue” that hosts an eclectic mix of on-trend colours, tactile textures with elegant door styles to match, all within their full kitchen and bedroom offer. Following market research, BA wanted to
develop a “consumer facing” brand that could be used by their Retailer Network to inspire consumers and drive footfall. Celebrating 30 years’ manufacturing experience
in 2020, BA’s Blossom Avenue kitchen and bedroom brand is divided into four distinct collections, containing a mix of on-trend metallics, stones, concretes and woodgrain finishes that can be styled together to make a striking space to suit all budgets or tastes.
Blossom Avenue – Where Inspiration Lives B
A is running its first consumer facing brand campaign with the exciting
This is the biggest move BA have made to date
in positioning the Blossom Avenue consumer brand into showroom retail space throughout the UK and ROI markets. BA has been synonymous with the production of quality component parts for many years but is now in a position to offer complete kitchens and bedrooms that will also be presented through their extensive network of retail partners. BA will support these routes to market with a robust supply chain and internal systems, maintaining their manufacturing prowess. From using the perfect mix of quality, sustainable
materials and cutting-edge design, all manufactured on their UK sites. BA will make the experience of selection even simpler and more enjoyable for all Blossom Avenue retailers and their customers. Having introduced a new dedicated Blossom Avenue website, new kitchen and bedroom
brochures and new social media channels will all help promote to a captive audience. For consumers these refreshing collections will bring the opportunity to create a kitchen or bedroom that is both practical and individual. It’s certainly clear to see that BA continually make greater choice and innovation a top priority for any kitchen or bedroom retailer. BA retailers are only steps away from ordering a
complete Blossom Avenue kitchen or bedroom through their intuitive, trackable, online ordering platform called MyBA. This is another exciting step forward as they continue to develop their complete kitchens and bedrooms offer; validating the high quality products and service that their network of retailers has already come to know and love. Whether you own a large showroom or you’re
a small, independent kitchen or bedroom retailer, BA offer a complete kitchen and bedroom service for you to select, plan and design. To find out more about Blossom Avenue or to become a retail partner please contact:
Bella Matt Indigo Blue/ Bella Matt Dust Grey. Style: Elland 6 BKU DECEMBER 2019
Firbeck Supermatt Cashmere
028 8676 4600
sales@bacomponents.co.uk
www.blossomavenue.co.uk
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