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p18 BKU-SUPP-APR21 PJH_bku 06/04/2021 15:21 Page 18


Bathrooms to Love Collection. Featuring a wide new range of aspirational and


PJH Unveils Spring/Summer Bathroom Collection P


JH is delighted to announce the launch of its new Spring / Summer 2021


design-led bathroom products, packaged within a bundle of service enhancements, the launch is appropriately timed for the Government’s proposed re-opening of retail showrooms throughout the country. PJH says the launch aims to provide its customers with a welcome boost of inspiration to stimulate showroom sales as the retail sector starts opening up its doors for in-store business from mid-April. Kimberley Cooper, PJH’s Head of Marketing &


Product, commented: “We are thrilled to be launching our new 2021 Bathrooms to Love Collection after all the challenges we have all had


to face over the past 12 months. Fresh new product styles and enhanced PJH service initiatives will provide our retail partners with some much- needed support and inspiration as they re-open showrooms to the public.” The Collection continues to evolve, and this


new 2021 launch includes on-trend product additions to bathroom furniture, shower enclosure, bath, brassware and shower categories. A stylish new 316-page consumer brochure (Issue 17) accompanies the launch, supported with new point-of-sale material, display deals and competitive pricing. Amongst the new product introductions are


new bathroom furniture finishes and luxurious worktops (pictured right); classic modern free- standing baths; additions to the RefleXion Enclosures range, such as wetroom splash panels and ceiling poles; industrial-inspired brassware; brushed brass shower kits; additional slimline tray sizes; and new style ranges within the high-end ‘Vema’ Italian brassware brand. As always, the brochure aims to inspire consumers through its new and updated lifestyle photography, easy-to-use format and useful


product information and advice. Customer service updates,


which PJH continuously strives to 18 BKU APRIL 2021 BATHROOM EDITION


improve in response to customer feedback, include a Next Day Delivery postcode reach increase – a result of an investment in two new regional distribution centres; and new functions on the Partners Portal, PJH’s e-commerce platform, making online ordering yet more convenient - such as up-to-date stock information and order tracking. All the new 2021 products are now live and available for ordering via the Portal.


u0800 8 77 88 99 uwww.partners.pjh.uk uwww.bathroomstolove.uk


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