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feature


paints & finishes


understanding how to specify luxury Venetian 


    Signature Walls


The artisan’s touch One of the most important aspects to understand about Venetian plaster is that it is fundamentally an artisan’s interpretation, and the skill lies in bringing your creative vision to life. Each installer brings their own expertise, technique, and artistic interpretation to every project. This means that what you see in a showroom or portfolio may


differ slightly from your final result, and that’s precisely what makes it special and uniquely yours. The hand-applied and hand-finished nature of Venetian plaster means pattern variations are inevitable and should be embraced as part of its charm. No two installations will ever be identical, creating a truly bespoke finish for your space.


Navigating the terminology landscape The term ‘Venetian plaster’ encompasses a diverse range of materials and techniques. Many people mistakenly assume all Venetian plaster products will behave and appear similarly, when in reality, there are significant differences in application, durability, sheen, and texture. We find products that get grouped into this term include


Concrete plaster, Microcement and Decorative paints. It’s the job of your installer to ensure the most suitable materials are selected for your project.


When discussing with contractors and designers, be specific about: • Texture preferences (smooth, subtly textured, or highly textured)


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