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feature
floors, walls, ceilings & acoustics
navigating the vinyl market
from natural looks to sustainable design When it comes to general-purpose vinyl (GPV), it’s a decidedly crowded market, meaning it as Donna Hannaway, Head of Marketing at Forbo Flooring Systems explores the key
As a result of its versatility and ease of maintenance, general purpose vinyl is an incredibly popular flooring solution for a range of applications and sectors, including schools, hospitals, offices and more. But how can you tell the best from the rest? Natural beauty While GPV is available in an incredibly wide variety of colourways, it is wood and stone decors that perhaps remain the most popular amongst architects, building owners and consumers. It’s easy to see why, imitating the material’s natural beauty but at a far lower cost point, as well as being easier to clean and maintain than the real thing – all helping to add a timeless appeal to any space. That said, if you are choosing to opt for vinyl over real wood flooring, you will understandably want a realistic and authentic
aesthetic, one that looks as good or even better than their natural counterparts. Fortunately, with printing advancements on the market and new embossing techniques, this is entirely achievable. Consider choosing a vinyl with a matte satin emboss, as this can reduce light glare and result in a natural, matte finish that more closely resembles real wood or stone surfaces. Seamless designs It’s not just decors and colourways that should be considered when it comes to a design scheme but also how the flooring will be installed too. Hot welding tends to be the traditional means of installing vinyl amongst installers. However, while it’s perfectly suitable for some flooring and applications, having weld rods in the middle of a contemporary wood decor can look unsightly,
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